How common is Behavioural Disruption in video ads?

Behavioural Disruption appears in 1% of the 172+ video ads decoded by Heista. It is most common in Tech & Gadgets ads (13%).

Which hooks trigger Behavioural Disruption?

The hooks most commonly associated with Behavioural Disruption are Contradiction hook, Parallel list open. These hooks activate the behavioural disruption mechanism as their primary psychological driver.

Psychological Mission / 1% of ads

Behavioural Disruption in Advertising

Breaks automatic patterns with unexpected stimuli. The orienting response forces conscious attention.

Frequency Across All Ads

1%of 172 decoded ads

2 ads activate Behavioural Disruption

Which Verticals Use It Most

Tech & Gadgets13%

Cleaning & Household8%

Sports & Outdoors5%

Info Products & Courses3%

Pet3%

Food & Beverage2%

Which Hooks Trigger This Mission

From hookPsychCross data: hooks most associated with Behavioural Disruption activation.

Contradiction hook1 ads

Parallel list open1 ads

See all hook types and their psychology →

Related Missions

Hope Projection Empathy Connection Social Validation Intrinsic Motivation Closure Delivery

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Frequently Asked Questions

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Why Ads Work

All 16 psychological missions ranked by frequency.

Ad Hooks

Hook types that trigger this psychology.

Psychology Glossary

Academic definition of Behavioural Disruption.

Ad Formulas

Full ad structures that deploy psychological missions.

Ad Decoder

See Behavioural Disruption in a decoded ad.

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