Creative Intelligence
Discover the patterns driving performance, uncover opportunities your competitors haven’t seen, and generate your next winning creative from real market evidence.

Ad Insights continuously learns from every decoded ad in the platform, surfacing the creative patterns, competitor movements, and emerging opportunities that matter most to your brand. Know what’s working, where the market is heading, and what to make next.

What you get

See how your category actually wins.
Aggregate intelligence across every decoded ad to reveal the dominant hooks, creative formats, psychology, messaging, emotional triggers, and structural patterns driving performance in your market.

See what separates the winners.
Compare any two brands side by side to uncover differences in creative structure, psychology, messaging, hooks, pacing, and strategy. Instantly understand how each brand approaches the market.
How it works
Benchmark your ads against category leaders to see how your hooks, structure, psychology, pacing, messaging, and creative approach compare.
Discover the formulas consistently used by the highest-performing ads in every category. Identify the structures, hooks, and persuasion patterns that appear again and again.
Filter Insights to only your decoded ads and uncover the patterns unique to your brand. Build an evolving creative playbook from everything you’ve analysed.
Build your stack
FAQ

Track what’s changing.
Monitor the creative patterns shaping your category. Discover emerging hooks, visual styles, emotional drivers, CTAs, and structural shifts before they become the norm.

Every insight has an answer.
Ask questions about any chart or trend using natural language. Explain patterns, compare categories, uncover strategic opportunities, and understand why the market behaves the way it does.

Learn from your own ads.
Switch from the global library to your own decoded ads. Discover the patterns, strengths, weaknesses, and creative tendencies unique to your brand, then use them to improve every ad you create.

Measure against the market.
Benchmark your ads against category leaders. Compare creative structure, hooks, psychology, pacing, formats, and messaging to instantly see where your creative aligns or falls behind.