Expand Creative Possibilities
Choose the kind of idea you need, explore different creative approaches and generate idea boards you can compare, develop and present.
Big Idea Machine opens a brief up into genuinely different creative territories.
Bring in your brand, strategy, brief and product imagery. Choose what you want to create, from a campaign or product launch to a social idea, activation or PR stunt. Apply a creative playbook, then generate complete visual boards with an insight, central idea, visual direction and campaign executions.
Compare the possibilities, push an idea further, regenerate the visuals and save the strongest directions to your workspace.
WHAT YOU CAN DO
Connect your brand, strategy, brief and product imagery so every direction is grounded in the actual work.
Explore campaigns, brand platforms, product launches, social concepts, activations and PR stunts.
Use creative playbooks to approach the same challenge from different angles and move beyond familiar answers.
HOW IT WORKS
Connect a brand, upload a brief or describe the challenge. Add the strategy, documents and product imagery the work needs.
Select the kind of idea you need, then choose a creative playbook to shape how Heista approaches it.
Create up to four complete visual boards, compare the directions, then push or save the strongest.
Every board brings together the insight, central idea, visual direction and campaign executions.