Closers & Calls to Action
Action Redirect
Capitalizes on peak motivation. The redirect channels attention when engagement is highest, before interest decays.
An action redirect channels the viewer's peak attention into a specific behavior — clicking a link, visiting a page, starting a trial — at the moment when engagement is highest. Timing is everything: redirect too early and the viewer isn't ready. Too late and the energy has dissipated.
Why This Works
Attention operates on a decay curve. After peak engagement, interest declines rapidly. An action redirect at peak captures the maximum motivational energy and channels it before decay sets in. This is the same principle behind "strike while the iron is hot" — the redirect works because the energy is already there.
In Your Ads
Use action redirects immediately after your strongest proof point or most compelling reveal. "Now that you've seen how it works, try it yourself. Link below." The redirect should feel like a natural next step from the peak moment, not a separate request.
When This Breaks
When the redirect is disconnected from the content peak, or when it arrives during a low-energy moment, it feels like an interruption.
Example
"You just saw how 30 seconds of analysis reveals the complete psychological structure. Ready to try it with your competitor's ad? The link is below."
When To Use It
Use Action Redirect when you need to convert attention into action. This technique drives the viewer toward a specific next step. Everything before this moment was building toward this one ask.
Related Terms
Frequently Asked Questions
Want to see Action Redirect in action?
Decode any ad free — 3 scans includedExplore More
Expand what your creative team can do.
Move from brief to better creative work, faster.
7-day free trial.