Video Ad Formulas for Health & Supplements Ads
Heista decoded 83 health & supplements video ads and mapped their beat structure. Context dominates at 24.8% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
Health & Supplements Ad Formula: Time Allocation
How health & supplements ads distribute time across the 7-beat structure, compared to the cross-category average.
Health & Supplements
Cross-Category Avg
Beat Efficiency Ratio
Compares health & supplements time-per-beat against the cross-category average. Above 1.0 means health & supplements ads spend more time on that beat. Below 1.0 means less.
Health & Supplements Ad Stats
40s
Avg Duration
5.1
Avg Beats per Ad
Beat Subtypes in Health & Supplements Ads
The most common beat subtypes in 83 decoded health & supplements ads, showing which psychological mechanisms this vertical relies on.
Opening
Triggers the Zeigarnik effect. Incomplete thoughts create psychological tension that only watching can resolve.
Leverages the anchoring effect. A specific number creates a reference point that makes everything after feel credible.
Exploits the information gap effect. The brain can't rest until it closes an open question, so the viewer cannot scroll away.
Uses anchoring bias with two reference points. The brain evaluates comparatively, so contrast creates instant clarity.
Triggers completeness motivation. Hinting at a method engages the brain's desire for structured knowledge.
See health & supplements ad formulas in action
Every beat in this data was extracted from a real ad.
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