Creative Intelligence
Heista decoded 6 health & supplements video ads and mapped their beat structure. Context dominates at 19.7% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
How health & supplements ads distribute time across the 7-beat structure, compared to the cross-category average.
Health & Supplements
Cross-Category Avg
Compares health & supplements time-per-beat against the cross-category average. Above 1.0 means health & supplements ads spend more time on that beat. Below 1.0 means less.
37s
Avg Duration
6
Avg Beats per Ad
The most common beat subtypes in 6 decoded health & supplements ads, showing which psychological mechanisms this vertical relies on.
Uses anchoring bias with two reference points. The brain evaluates comparatively, so contrast creates instant clarity.
Activates in-group recognition. The brain processes "people like me" signals faster than any other content type.
Triggers the Zeigarnik effect. Incomplete thoughts create psychological tension that only watching can resolve.
Creates cognitive dissonance. When a fact clashes with beliefs, the brain demands resolution, locking attention.
Every beat in this data was extracted from a real ad.
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