Creative Intelligence
Creative velocity is the bottleneck. Here is which hooks to test first. Heista decoded 88+ high-performing video ads and ranked 20 hook types by the metric that separates winning products from dead creatives: whether the ads keep running.
Ranked by Hook Scaling Rate across 88+ decoded ads. Use this as your testing priority list for every new product.
Dropshipping margins are thin. You cannot afford to spend two weeks producing a single ad and hoping it works. The winning strategy is creative velocity: testing more psychologically distinct hooks faster than your competitors.
Most dropshippers test variations of the same hook. Different footage, same structure. That is not creative testing. Real creative testing means running a Curiosity Spike, a Contradiction Hook, a Transformation Hook, a Social Proof Hook, and a Price Anchor against each other. Five different psychological mechanisms, not five different thumbnails.
The data on this page tells you which mechanisms produce ads that keep running. Start with the highest-scaling hooks. Test them against each other. Kill the losers fast. Scale the winners hard.
See the exact hook formula behind the ads that keep running.
Found a competitor's ad that has been running for months? Decode it. See the hook type, beat structure, and psychology. Then rebuild that formula for your own product in minutes.
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