Creative Intelligence
Heista decoded 2 info products & courses video ads and mapped their beat structure. Delivery dominates at 26.2% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
How info products & courses ads distribute time across the 7-beat structure, compared to the cross-category average.
Info Products & Courses
Cross-Category Avg
Compares info products & courses time-per-beat against the cross-category average. Above 1.0 means info products & courses ads spend more time on that beat. Below 1.0 means less.
72s
Avg Duration
6
Avg Beats per Ad
The most common beat subtypes in 2 decoded info products & courses ads, showing which psychological mechanisms this vertical relies on.
Leverages the anchoring effect. A specific number creates a reference point that makes everything after feel credible.
Triggers a prediction error. When something sounds wrong, the brain's threat-detection fires, demanding evaluation.
Every beat in this data was extracted from a real ad.
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