Video Ad Formulas for Info Products & Courses Ads
Heista decoded 29 info products & courses video ads and mapped their beat structure. Delivery dominates at 24.2% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
Info Products & Courses Ad Formula: Time Allocation
How info products & courses ads distribute time across the 7-beat framework, compared to the cross-category average.
Info Products & Courses
Cross-Category Avg
Beat Efficiency Ratio
Compares info products & courses time-per-beat against the cross-category average. Above 1.0 means info products & courses ads spend more time on that beat. Below 1.0 means less.
Info Products & Courses Ad Stats
148s
Avg Duration
6.4
Avg Beats per Ad
Beat Subtypes in Info Products & Courses Ads
The most common beat subtypes in 29 decoded info products & courses ads, showing which psychological mechanisms this vertical relies on.
Opening
Activates in-group recognition. The brain processes "people like me" signals faster than any other content type.
Forces involuntary mental participation. The brain auto-generates answers to direct questions, ending passive scrolling.
Creates a prediction error. The brain assumed one direction, then recalculated. That surprise locks attention.
Exploits the rule-of-three completeness drive. Repeated clause structure feels rhythmic and authoritative — once two sentences land, the brain demands the third.
Triggers self-referential processing. When the viewer hears their identity described, the message feels instantly personal.
See info products & courses ad formulas in action
Every beat in this data was extracted from a real ad.
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