Psychological Mission / 13% of ads
Threat Reduction in Advertising
Reduces perceived danger or risk. Safety signals allow the brain to shift from defensive to receptive mode.
Frequency Across All Ads
13%of 88 decoded ads
11 ads activate Threat Reduction
Which Verticals Use It Most
Automotive100%
Fashion & Apparel36%
Real Estate33%
Sports & Outdoors33%
Beauty & Skincare25%
Home & Living19%
Pet18%
Tech & Gadgets7%
Which Hooks Trigger This Mission
From hookPsychCross data: hooks most associated with Threat Reduction activation.
Story start2 ads
Process teaser2 ads
Identity hook1 ads
Contrast setup1 ads
Curiosity spike1 ads
Parallel list open1 ads
Related Missions
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