Key Takeaways
- Paste any brand URL and Heista builds a full creative strategy in approximately 2 minutes
- Brand Strategy captures: buyer tensions, angles, value props, proof assets, voice profile, narrative direction, and positioning
- Every piece of downstream creative work — ad scripts, creative briefs, decoded ad comparisons — runs against this Brand Strategy automatically
- Works on any brand website: D2C, SaaS, info products, services, and more
- Two speeds: a fast mode for quick iteration and a deeper mode for full strategic depth including tone-of-voice synthesis
Your Entire Brand Strategy.
2 Minutes. Not 6 Weeks. Not $50K.
Paste your Shopify store, product page, connect your socials, or upload your brief. In minutes, Heista builds the complete creative strategy an agency charges $50K to deliver. Every script, every visual, every creative you run on Heista is built from this intelligence.
Build Your Brand StrategyWhat Brand Strategy Builds
Six layers of brand intelligence extracted from your existing assets. The strategic foundation every Heista output is built on.
Behavioral Buyer Profile
A psychological portrait of your buyer — who they are, what frustrates them, what they want to feel, and what triggers them to act.
Buyer Tensions
Psychological friction points mapped to cognitive biases — identity, certainty, comfort, autonomy, belonging, status, mastery, control.
Brand Voice DNA
A full personality profile. How your brand writes, its energy, its rhythm, its relationship with the reader.
Selling Points
Features reframed as conviction-scored benefits. What to lead with. What to hold back. What closes.
Creative Angles
Hooks, strategic axes, contradiction pairs, openers — the strategic raw material for every output.
Emotional Architecture
Escalation ladders, polarities, sensory moments, resolution patterns — the emotional infrastructure underneath your messaging.
The Agency Equivalent
What Brand Strategy delivers in 2 minutes.
| What You Get | Agency Equivalent | Cost | Timeline |
|---|---|---|---|
| Behavioral Buyer Profile | Buyer research & persona workshops | $8,000–$12,000 | 2 weeks |
| Buyer Tensions | Psychological tension mapping | $6,000–$10,000 | 1–2 weeks |
| Brand Voice DNA | Voice & tone guidelines | $5,000–$8,000 | 1–2 weeks |
| Selling Points (scored) | Feature-benefit hierarchy | $3,000–$5,000 | 1 week |
| Creative Angles | Creative strategy development | $10,000–$15,000 | 2–3 weeks |
| Emotional Architecture | Emotional mapping & narrative strategy | $8,000–$12,000 | 1–2 weeks |
| Total | $50,000–$60,000 | 4–6 weeks |
Brand Strategy: 2 minutes. From one URL.
How It Works
Paste your URL
Shopify store, product page, main website, or landing page. Or connect your social profiles. Or upload a brand brief.
Brand Strategy extracts
In under 2 minutes, Heista analyses your brand's positioning, products, language, imagery, and market context to build the complete intelligence profile.
Everything is loaded
Every ad you decode, every script you generate, every creator brief you build — your Brand Strategy is loaded automatically. Every output knows your brand before a single word is written.
Refine over time
Your Brand Strategy evolves. Add new products, update selling points, refine tensions as you learn from ad performance. The intelligence gets sharper with every campaign.
Brand Strategy Powers Everything
Without Brand Strategy, you're generating generic content. With it, every output is strategically loaded for your brand.
Ad Decoder
With your Brand Strategy loaded, Gap Analysis auto-generates when you decode any ad. It compares the formula against your brand's buyer tensions, selling points, voice, and creative angles.
Creative Director
Loads your Brand Strategy before writing a single word — buyer tensions, selling points, voice, angles.
Browser Extension
Heist ads from your feed with brand context automatically attached.
Your Brand. Every Beat. Every Ad.
When you generate scripts from decoded winning ads, Brand Strategy loads your buyer tensions, selling points, and voice into the correct psychological beats. The formula provides the structure. Your brand provides the fuel.
Build Your Brand StrategyExpand what your creative team can do.
Move from brief to better creative work, faster.
7-day free trial.