Key Takeaways
- Decode any competitor's video ad and see how it is built, beat by beat, not just what it looks like
- Full PatternMap reveals the competitor's hook type, beat structure, behavioral triggers, persuasion principles, and visual language
- Gap Analysis compares the competitor's decoded formula against your Brand Strategy to show what transfers and where you're structurally different
- Build counter-positioning by identifying the psychological mechanisms the competitor relies on — and flipping them
- Works on any ad from Meta Ad Library, Instagram, TikTok, or Facebook — no scraping, just paste a URL
Stop Screenshotting Competitor Ads.
Start Decoding Them.
Your competitors have ads that have been running for months. You're saving them to a swipe file and telling your team “make something like this.” The gap isn't creative talent. It's structural intelligence. You can see WHAT their ad looks like. You can't see HOW it is built.
Heista decodes the formula. Then generates your version from it.
Analyse Your First Competitor AdOld Way vs Heista Way
Traditional competitor analysis
- 1.Screenshot the ad
- 2.Note the hook and format
- 3.Brief your team: "make something like this"
- 4.Hope the vibe transfers
- 5.Your version copies the look, not the mechanism
Competitor analysis with Heista
- 1.Paste the ad URL
- 2.PatternMap decodes the full formula (30 seconds)
- 3.Gap Analysis auto-generates a brand comparison
- 4.Generate scripts from the decoded structure
- 5.Your version rebuilds the mechanism, in your own words
How It Works
Find competitor ads
Browse Heista's Discover feed for trending decoded ads in your category. Use the browser extension to heist ads directly from Instagram, TikTok, or Facebook. Or paste any ad URL from Facebook Ads Library.
PatternMap decodes the formula
In 30 seconds, PatternMap extracts the complete psychological architecture: beat sequence, behavioral triggers, persuasion principles, visual strategy, linguistic structure, hook classification, and ad format.
Gap Analysis runs automatically
With your Brand Strategy loaded, Gap Analysis auto-generates a comparison between the decoded formula and your brand. It maps your buyer tensions, selling points, voice, and creative angles against each beat, highlighting what transfers directly and what needs adapting. If anything is missing, it asks you for the extra context.
Generate your version
Generate scripts from the decoded formula with your brand intelligence in every beat. The Formula Engine holds the decoded architecture in place. Your brand fills the structure. Same mechanism, your product, your audience.
What You Learn from Every Decode
Hook mechanism
What psychological tension the first 1–3 seconds activates and why it stops the scroll for this audience.
Beat architecture
What happens at each second and why. Every beat timed, named, and classified by its function in the persuasion sequence.
Trigger sequence
Which cognitive biases the script reaches for, and in what order. The sequence is the argument — not just the triggers themselves.
Persuasion timing
When proof is placed, where risk reversal enters, how urgency is timed. The conviction engine mapped.
Category patterns
Decode 5–10 long-running ads in your category and repeating formulas emerge. These patterns become your creative strategy.
Expand what your creative team can do.
Move from brief to better creative work, faster.
No subscription required to start. AI generation at cost.