Hijack a Familiar Format

The Playbook

Choose a recognisable entertainment, media or cultural format whose distance from the subject is itself an argument, then execute it at broadcast fidelity so the product truth lands as the format's own kind of statement.

The Outcome

From a viewer who identifies an ad inside two seconds and skips it, to a viewer who thinks they are watching something else, stays for the genre, and only afterwards realises the frame was making a case about the product.