Question 1

What is Emotional Spike in advertising?

Accepted Answer

Creates a sudden emotional intensity shift — shock, awe, anger, or joy — that overrides the scroll impulse.

Question 2

How does Emotional Spike work in video ads?

Accepted Answer

Emotional Spike is a psychological drivers technique that activates a specific behavioral response in the viewer. Creates a sudden emotional intensity shift — shock, awe, anger, or joy — that overrides the scroll impulse.

Question 3

When should I use Emotional Spike in my ads?

Accepted Answer

Use Emotional Spike when your creative strategy calls for the specific psychological mechanism it activates. Understanding when and why to deploy each technique is the difference between formulaic and strategic ad creative.

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Emotional Spike

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