HEISTA

Expand Creative Possibilities

Glossary > Persuasion Angles > Expert Authority

Persuasion Angles

Expert Authority

Features a credentialed expert endorsing or explaining the product. The persuasion lever is borrowed authority.

Related Terms

Comparison VsEducation ValueGuarantee Risk ReversalHow To TutorialHumor Entertainment

Frequently Asked Questions

Want to see Expert Authority in action?

Decode any ad free — 3 scans included

Explore More

Why Ads Work

The 16 psychological missions behind ad performance.

Ad Creative Trends

Weekly intelligence on what hooks and patterns are scaling.

Persuasion Angles

All 21 persuasion angles terms.

Ad Decoder

See this technique in a real decoded ad.

Expand what your creative team can do.
Move from brief to better creative work, faster.

Get Started Free

7-day free trial.

Browse decoded ads

All decoded adsHealth & Supplements ad decodesFood & Beverage ad decodesBeauty & Skincare ad decodesB2B & Software ad decodesHome & Living ad decodesFashion & Apparel ad decodesPet ad decodesTech & Gadgets ad decodes