Info Products
Info Products is converging. More than 50% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Showing what they’ll lose by doing nothing. Not fear. Not urgency.
What's winning in
info products right now.
Every hook, every frame, every CTA — mapped and analyzed.
Data Point Start leads Info Products at 50%, but the category spreads across 2 distinct hook types. There's a clear front-runner, but advertisers are exploring alternatives.
Data Point Start hook used in 50% of ads.
Top 5 Hooks to Leverage
Data Point Start
50%
Contradiction Hook
50%
Ad Blueprint
The winning info products ad — beat by beat. Time allocation, technique, and confidence at every position.
Intelligence Summary
Founder To Camera Format:: This format is gaining traction, accounting for 50% of ads this week, which is a 17% increase from last week. This personal touch resonates well with audiences, fostering trust and relatability.
Data Point Start Hook:: Ads using a data point as their opening hook now represent 50% of campaigns, marking a significant 50% rise from the previous week. This analytical approach engages viewers by immediately presenting valuable insights.
Talking Head Solo Format:: While still present, the Talking Head Solo format has seen a sharp decline in popularity, dropping 50% compared to last week. This suggests a shift towards more dynamic and engaging presentation styles.
Focus on utilizing the Founder To Camera format and starting with compelling data points to enhance viewer engagement and trust in your info product ads this week.
Build your next info products ad from what's already winning.
7 Day Free Trial.
Get Started FreePast Editions
Frequently Asked Questions
What does the Info Products ad intelligence report cover?
High-performing Info Products video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Info Products. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Info Products ad trends?
High-performing Info Products ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Info Products compare to other categories?
Cross-category benchmarks show where Info Products over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Info Products creative vs. what works everywhere.
Can I use these Info Products formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Info Products ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.