Info Products
Info Products is converging. More than 45% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Making the viewer believe they’re already capable of the result. Not fear. Not urgency.
Category Blueprint
The structural DNA of winning info products ads. How time is allocated across each phase — and the specific techniques used at each position.
Average percentage of ad runtime spent in each structural phase.
The most common technique at each position — the modal info products ad structure.
Featured Decode
90d activeOne Peak Creative
This ad ran for 90 days. Here's the formula.
4 more decoded ads inside this report.
What's winning in info products right now.
Every hook, every frame, every CTA — mapped and analyzed.
Talking Head Screen
Talking Head B-Roll
Talking Head Solo
Talking Head B-Roll
Voiceover B-Roll
Talking Head Screen
Talking Head B-Roll
Talking Head Solo
Talking Head B-Roll
Voiceover B-Roll
Talking Head Screen
Talking Head B-Roll
Talking Head Solo
Talking Head B-Roll
Voiceover B-Roll
Ads decoded from info products brands
Curiosity Spike leads Info Products at 27%, but the category spreads across 7 distinct hook types. There's a clear front-runner, but advertisers are exploring alternatives.
Curiosity Spike hook used in 27% of ads.
Top 5 Hooks to Leverage
Curiosity Spike
33%
Contradiction Hook
33%
Contrast Setup
11%
Tribe Call-Out
11%
Data Point Start
11%
Which hooks run the longest before fatiguing — ranked by average active days.
Visual Playbook
Visual DNA of 11 Info Products ads
The typical Info Products ad formula:
Structural Patterns
Average time allocation across 11 ads in this category.
The most common beat-by-beat structure in this category.
Featured Decodes
The highest-performing info products ads decoded. Each one reverse-engineered into its structural formula.
90d activeOne Peak Creative
Direct Question Hook + Curiosity Gap = 90d
74d activeRevel Loughlin
Contradiction Hook + Behavioural Disruption = 74d
10d activeGodsey Creative
8d activeOptamize
1d activeMr. Paid Social
What's Working / What's Declining
WHAT'S WORKING:
- Talking Head B-Roll Dominance: The "Talking Head B-Roll" format is leading with a 45% share, effectively engaging viewers through a combination of personal narrative and relevant visual context, suggesting that advertisers should prioritize this format for increased connection.
- Curiosity and Contradiction Hooks: Both the “Curiosity spike” and “Contradiction hook” are equally effective, each at 27%, indicating that ads that provoke thought or challenge expectations are resonating well and should be leveraged to capture audience attention.
WHAT'S DECLINING:
- Voiceover B-Roll Usage: The "Voiceover B-Roll" format has seen a decline, now comprising only 9% of the ads, suggesting that advertisers may need to rethink reliance on this less engaging format, as audiences seem to prefer more direct and personal storytelling methods.
TAKEAWAY:
This week, focus on crafting ads that utilize the "Talking Head B-Roll" format with strong curiosity-driven hooks to maximize viewer engagement and retention in the info products category.
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Get Started FreeFrequently Asked Questions
What does the Info Products ad intelligence report cover?
High-performing Info Products video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Info Products. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Info Products ad trends?
High-performing Info Products ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Info Products compare to other categories?
Cross-category benchmarks show where Info Products over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Info Products creative vs. what works everywhere.
Can I use these Info Products formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Info Products ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.