Health & Supplements
Health & Supplements is wide open. 23 different hook types. No single opener dominates. That’s rare — and it means there’s room to win with something nobody else is running. This edition maps every approach and shows which ones are actually scaling.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Making the viewer believe they’re already capable of the result. Not fear. Not urgency.
What's winning in
health & supplements right now.
Every hook, every frame, every CTA — mapped and analyzed.
Health & Supplements shows a fragmented hook landscape across 23 types. Curiosity Spike sits at just 14%, with no dominant strategy — creating room for differentiation.
Curiosity Spike hook used in 14% of ads.
Top 5 Hooks to Leverage
Curiosity Spike
29%
Past-Self Open
22%
Identity Hook
17%
Contradiction Hook
17%
Process Teaser
14%
Which hooks run the longest before fatiguing — ranked by average active days.
Ad Blueprint
The winning health & supplements ad — beat by beat. Time allocation, technique, and confidence at every position.
Intelligence Summary
Talking Head Formats:: The predominant use of Talking Head Product (38%) and Talking Head B-Roll (34%) formats indicates that consumers are responding well to personal storytelling and visual demonstrations. This aligns with a 15% increase in engagement for ads utilizing these formats compared to previous weeks.
Curiosity Hooks:: Curiosity spikes are effective, making up 14% of successful openings. This format not only engages viewers immediately but also drives higher retention rates, suggesting that ads should prioritize intriguing openings to capture attention quickly.
Founder To Camera Format:: The Founder To Camera format has seen a decline, dropping to just 4% usage. This is a 20% decrease from the previous week, indicating that audiences may be shifting away from founder-centric narratives in favor of more relatable and engaging formats.
To maximize ad performance this week, focus on using talking head formats with curiosity-driven openings, as they are currently resonating strongly with audiences in the health supplements vertical.
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Past Editions
Frequently Asked Questions
What does the Health & Supplements ad intelligence report cover?
High-performing Health & Supplements video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Health & Supplements. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Health & Supplements ad trends?
High-performing Health & Supplements ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Health & Supplements compare to other categories?
Cross-category benchmarks show where Health & Supplements over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Health & Supplements creative vs. what works everywhere.
Can I use these Health & Supplements formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Health & Supplements ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.