Health & Supplements
Health & Supplements is converging. More than 56% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Showing what they’ll lose by doing nothing. Not fear. Not urgency.
What's winning in
health & supplements right now.
Every hook, every frame, every CTA — mapped and analyzed.
Health & Supplements shows a fragmented hook landscape across 18 types. Contradiction Hook sits at just 19%, with no dominant strategy — creating room for differentiation.
Contradiction Hook hook used in 19% of ads.
Top 5 Hooks to Leverage
Contradiction Hook
33%
Contrast Setup
23%
Tribe Call-Out
20%
Open Loop Statement
13%
Story Start
10%
Which hooks run the longest before fatiguing — ranked by average active days.
Ad Blueprint
The winning health & supplements ad — beat by beat. Time allocation, technique, and confidence at every position.
Intelligence Summary
Talking Head B-Roll:: This format saw a significant rise of 9%, now making up 19% of all ads. This suggests that integrating B-roll with talking heads can enhance engagement and visual storytelling, making it more appealing to viewers.
Contrast Setup Hooks:: These hooks rose sharply by 13%, now accounting for 13% of openings. This indicates that viewers are responding well to ads that highlight differences or contradictions between products or lifestyles, which can effectively grab attention and provoke curiosity.
Competence Restoration Psychology:: Ads leveraging this principle increased by 21%, reaching 31%. This suggests that positioning your product as a solution to regain control or capabilities resonates with consumers, making it a powerful angle for ad creatives.
Loss Aversion:: This psychological principle dropped significantly by 25%, now constituting only 35% of ads. This decline indicates that consumers may be becoming desensitized to fear-based messaging, suggesting a shift towards more positive and empowering narratives in advertising.
This week, focus on incorporating engaging B-roll into your talking head formats and leverage contrast setups in your hooks to better capture audience attention in the health supplements vertical.
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Past Editions
Frequently Asked Questions
What does the Health & Supplements ad intelligence report cover?
High-performing Health & Supplements video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Health & Supplements. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Health & Supplements ad trends?
High-performing Health & Supplements ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Health & Supplements compare to other categories?
Cross-category benchmarks show where Health & Supplements over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Health & Supplements creative vs. what works everywhere.
Can I use these Health & Supplements formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Health & Supplements ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.