Expand Creative Possibilities
Springboards vs Heista
Springboards pressure-tests the thinking, and it is good at it. Heista does that too, then carries it the whole way: art direction, campaign imagery, film, social, every client brand and the board you present from.
No subscription required to start. AI generation at cost.
A creative sparring partner
Chat and an ideas canvas built for strategists. Pressure-test an insight, apply 5 Whys, push a brief past the obvious answer. It sets out to inspire rather than hand you the answer, which is a real discipline.
The whole creative operation
Explores and pressure-tests too, then makes the work: art direction, campaign imagery, film and social, against a brain that holds every client brand, onto a board you present from. One place the whole process lives.
Side by side
| HEISTA | Springboards | |
|---|---|---|
| Surface | A creative workspace for agencies | A chat and an ideas canvas |
| Work starts from | A brief, a pitch, or an ad that is working | A prompt or a template |
| Covers | Ideas, art direction, film and social | Strategy, insight and ideas |
| Client brands | A brand brain for every client | Profiles you fill in per team |
| Where the work lives | Searchable by brand, person and date | Sessions, boards and pins |
| Showing the work | Boards you present from | Shareable boards and profiles |
| Models | Every major provider, newest first | A short list, plus their own |
| What the AI costs | $1 buys $1 of generation | Included in a monthly seat |
| Built for | Agencies running several brands | Advertising and marketing teams |
| Best for | The whole job, brief to film | Sharper thinking, before the making |
Why switch
The brief, the territories, the art direction, the imagery, the film. The thinking does not stop at a document and get rebuilt somewhere else, because the place you thought it is the place you make it.
Each client carries its own voice, palette, logos, values and documents, so everything you make stays on strategy and unmistakably on brand. Somebody new picks that brand up in a day.
Every idea, script, visual and film your team makes lands in one searchable place, filtered by brand, by person and by date. Not scattered across sessions nobody reopens.
Pull directions, copy, storyboards, key visuals and film onto one shared canvas. Take feedback in place, then present from the board itself. No deck build, no export, no version drift.
Put your name, colours and logo on the workspace and run it from your own URL. Take it into new business as your own AI capability, not a tool you resell.
Every model shows its price and its speed before you pick one, at the provider’s list price with no markup. The seat buys the workspace; the models cost exactly what they cost.
Which should you choose
Springboards is built for sharpening strategy and ideas. Heista is built for agencies running the whole creative operation, from the brief through the pitch to the finished campaign.
You need the work made, not just decided
Art direction, campaign imagery, film and social, produced in the same place the thinking happened. A strategy tool hands you a direction and stops there.
You run work across several client brands
Each client carries its own brand brain, so everything you make stays on strategy and unmistakably on brand. Somebody new picks that brand up in a day.
You are pitching, not just planning
Build distinct creative territories, develop the strongest one into pitch-ready work with real imagery and film, and present it from the board without rebuilding it in a deck.
You want to know what the AI actually cost
Generation at the provider’s list price, itemised by tool, by person and by brand, so you can see exactly what a pitch cost to make rather than guessing at a share of a flat fee.
You want to try it before committing a seat
The free tier runs one brand with every part of the workspace in it, so a team can make something real before anybody signs up for seats.
Your job is the thinking, not the making
If the output you need is a sharper insight, a better proposition or a pressure-tested brief, Springboards is built precisely for that and Heista carries a lot you would not touch.
You want a sparring partner, not an answer
Their whole position is refusing to hand you the finished thought, and that is a real discipline. If a tool that argues back is what you are shopping for, that is what they built.
A flat monthly seat suits you better
Unlimited chat for a fixed price per member is simpler to budget than metered generation, and for a team that mostly talks rather than produces, it will usually be cheaper too.
Your whole creative operation runs here, brand by brand.
Not the generation step on its own. The brief, the territories, the thinking, the art direction, the campaign imagery, the film, the social, and the board you present it from. Every client carries its own brand brain holding voice, palette, logos and values, so the work stays on strategy and never bleeds between accounts. Everything your team makes lands in one searchable library. It works the same for an agency of forty and a team of one.
The difference
Rapidly explore ideas, creative directions and executions for your next brief or pitch, then take the strongest one all the way to finished work.
Voice, palette, logos, values and documents per brand, so the work stays on strategy and never bleeds between accounts.
Ideation, art direction, imagery, film and social in one workspace, so nothing gets exported into the next tool and loses its context.
Generation at list price with no markup, itemised by tool, person and brand. No subscription required to start.
Rapidly explore ideas, creative directions and executions for your next brief or pitch. Develop the thinking, sell the direction, and create every visual, film and format the work needs.
01Explore
Drop the brief in and get several real directions back, not ten versions of the obvious one. The first idea everybody has is the one to get past.
02Develop
Pick a direction and open it up. Territories, executions, art direction, the thinking behind each one. This is the part that usually happens in a document nobody reads twice.
03Present
Art direction, campaign imagery and film, made against the brand you are already working in, then straight onto a board you present from. No deck build, no export.
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