Dramatise the Problem

The Playbook

Stage the problem as the main event — pin the exact moment the audience has lived, commit to comedy or dread, and escalate it one notch at a time past comfortable until the product can enter flat and be felt as relief.

The Outcome

From a viewer who would agree the problem exists if asked, to one who has just re-lived their own version of it uninvited and is holding a feeling only the product answers.