Food & Beverage
Food & Beverage is converging. More than 48% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Making the viewer believe they’re already capable of the result. Not fear. Not urgency.
What's winning in
food & beverage right now.
Every hook, every frame, every CTA — mapped and analyzed.
Food & Beverage shows a fragmented hook landscape across 12 types. Curiosity Spike sits at just 22%, with no dominant strategy — creating room for differentiation.
Curiosity Spike hook used in 22% of ads.
Top 5 Hooks to Leverage
Curiosity Spike
35%
Identity Hook
18%
Process Teaser
18%
Direct Question Hook
18%
Provocation
12%
Which hooks run the longest before fatiguing — ranked by average active days.
Ad Blueprint
The winning food & beverage ad — beat by beat. Time allocation, technique, and confidence at every position.
Intelligence Summary
Talking Head Formats:: Ads utilizing Talking Head B-Roll make up 48% of the formats, indicating strong viewer engagement and trust. This format's effectiveness suggests that consumers prefer authentic, relatable content when it comes to food and beverage products.
Curiosity Hooks:: Curiosity spikes are the leading opening hook at 22%, showing that ads that pique interest upfront significantly improve viewer retention. This highlights the importance of crafting compelling narratives that draw viewers in immediately.
Voiceover B-Roll and Skit Narratives:: Both Voiceover B-Roll (7%) and Skit Narrative (4%) formats are losing traction, indicating a shift away from less personal storytelling in favor of direct engagement. This decline suggests that brands may need to rethink their strategies to focus on more relatable, human-centric content.
For advertisers in the Food & Beverage category, leveraging Talking Head formats with curiosity-driven hooks will be essential this week to maximize viewer engagement and drive conversions.
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Past Editions
Frequently Asked Questions
What does the Food & Beverage ad intelligence report cover?
High-performing Food & Beverage video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Food & Beverage. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Food & Beverage ad trends?
High-performing Food & Beverage ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Food & Beverage compare to other categories?
Cross-category benchmarks show where Food & Beverage over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Food & Beverage creative vs. what works everywhere.
Can I use these Food & Beverage formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Food & Beverage ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.