Beauty & Skincare
There’s a reason beauty & skincare ads keep working the same way. 50% of top performers are built on the same psychological trigger: proving other people like them already made this choice. This edition decodes the pattern — and shows you how to use it without sounding like everyone else.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Proving other people like them already made this choice. Not fear. Not urgency.
What's winning in
beauty & skincare right now.
Every hook, every frame, every CTA — mapped and analyzed.
Curiosity Spike leads Beauty & Skincare at 50%, but the category spreads across 4 distinct hook types. There's a clear front-runner, but advertisers are exploring alternatives.
Curiosity Spike hook used in 50% of ads.
Top 5 Hooks to Leverage
Curiosity Spike
50%
Process Teaser
25%
Discovery Moment
13%
Pattern Observation
13%
Which hooks run the longest before fatiguing — ranked by average active days.
Ad Blueprint
The winning beauty & skincare ad — beat by beat. Time allocation, technique, and confidence at every position.
How Brands Approach Creative
Different beauty & skincare brands use fundamentally different psychological strategies. Here's how they cluster.
Social proof
60%proving other people like them already made this choice
Competence
40%making the viewer believe they’re already capable of the result
Intelligence Summary
Talking Head B-Roll Dominance:: With 38% of ads using this format, it effectively engages viewers by combining personal narrative with product visuals, creating a relatable context that drives interest and connection.
Curiosity Spike Hooks:: This week, 50% of ads employed curiosity spikes in their openings, successfully capturing viewer attention and encouraging longer watch times, which is crucial for ad retention and conversion.
Social Validation Psychology:: The use of social validation, present in 50% of ads, indicates that leveraging testimonials and influencer endorsements is resonating with audiences, enhancing trust and purchase likelihood.
Before After Format:: This format has seen a decline, accounting for only 13% of ads this week, suggesting that viewers may be moving away from straightforward transformation claims in favor of more narrative-driven content.
Focus on integrating curiosity spikes and social validation in your ad creatives this week, as they are driving engagement and trust in the beauty skincare vertical.
Build your next beauty & skincare ad from what's already winning.
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Past Editions
Frequently Asked Questions
What does the Beauty & Skincare ad intelligence report cover?
High-performing Beauty & Skincare video ads decoded into their structural formulas. Hook performance, psychology distribution, format trends, beat architecture, and visual DNA specific to Beauty & Skincare. You see what's scaling, what's declining, and the exact formulas driving the longest-running ads in the category.
How does Heista track Beauty & Skincare ad trends?
High-performing Beauty & Skincare ads are regularly decoded into their structural formulas: hook type, psychology, beat sequence, visual patterns. Edition-over-edition comparisons surface which formulas are rising and which are burning out. Not vanity metrics. Structural intelligence you can act on.
How does Beauty & Skincare compare to other categories?
Cross-category benchmarks show where Beauty & Skincare over- or under-indexes on hook types, psychology, format mix, and beat count. These patterns reveal what's structurally unique about winning Beauty & Skincare creative vs. what works everywhere.
Can I use these Beauty & Skincare formulas in my own ads?
Every insight maps to a creative decision: which hooks to test, which psychology to lead with, which format mix is scaling. Sign up for Heista to decode any Beauty & Skincare ad, generate ready-to-shoot scripts on proven formulas, and brief creators with shot-by-shot specs and visual direction. Your brand voice and product details load automatically.