Creative Briefs
Briefs That Tell Creators Exactly What to Film. And Why.
You brief creators with a reference link and "make something like this." They film something that looks similar but misses the thing that made it work. Heista generates shot-by-shot briefs from decoded winning ads — every shot has direction, timing, and a reason behind it.
Generate Your First Brief
Not vibes. Specs.
Every Decoded Ad Becomes a Shot-by-Shot Creator Brief.
One click turns any decoded winning ad into a shareable brief your creator can actually run. Beat-by-beat shot list, script per shot, timing, framing, and the reason behind every beat. Brand context loaded. Platform specs built in. Send one link. Your creator knows exactly what to film and why.
How it works
Decode. Brief. Film.
Decode a winning ad
Paste any video URL from a competitor or your own winning ad. Heista extracts the formula — what each section does, why the hook works, where the proof lands, how the close converts.
Generate scripts and briefs
One click turns the decoded formula into your brand's version — scripts written for your product, then a production-ready brief with shot-by-shot direction built from that script.
Hand it to your creator
Share the brief directly. Your creator gets clear, structured direction they can execute without a strategy call. Every shot has a reason. No interpretation needed.
Stop briefing from vibes. Brief from winning formulas.
Free to start. No credit card required.
Generate Your First BriefEvery Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Get StartedFree to start. No credit card required.