For media buyers who are done guessing
Your winning ad has a formula.
Now see it.
Your best-performing ad converts for a reason you can't see. Heista's Ad Decoder extracts the 7-beat psychological formula underneath in 30 seconds. Generate structurally distinct variations with your client's brand intelligence loaded. Different mechanisms, not different hooks.
Free to start. No credit card. First decode in 30 seconds.
30 Seconds
This formula is already inside your best ad. You just can't see it yet.
Every winning ad has a psychological architecture underneath. PatternMap extracts it. 7 structural beats. 12 buyer tensions mapped. Every timing constraint documented.
This is the formula. Now generate your version.
508 ads decodedYou already know this feeling.
$4,000 burned per sprint
10 creatives. $500 each. 8 fail. Zero structural insight into why the 2 winners worked.
5 creatives. You need 20.
Meta wants 3-5 new creatives per ad set per week. Your team delivers 5 total. You're capped by production, not budget.
"Make something like this"
That's the brief. The team interprets the surface. Nobody extracts the mechanism. The new ad looks similar but doesn't convert.
Hook rate: 35% → 18%
Winner fatigues. You need variations that preserve the formula while changing the surface. But you don't know what the formula is.
The problem isn't your media buying. It's that you're testing creative without knowing the formula that makes it work. Creative failure rate across the industry is 70-90%. Formula-based creative shifts win rate to 40-60%.
Before and after you see the formula.
Testing blind
- ✕Test 10 random concepts
- ✕"Make something like this ad"
- ✕Learn nothing from failures
- ✕Wait a week for creative
- ✕Winner fatigues, start from zero
Testing from formulas
- ✓Test 10 variations of a decoded winning formula
- ✓"Use this decoded formula with these angles"
- ✓Know exactly which formula element failed
- ✓12 scripts in 8 minutes
- ✓Winner fatigues, generate 5 structurally distinct variations
See the formula in 30 seconds. No credit card.
The Gap
Your analytics show what won. They can't show you why.
Motion, Triple Whale, Northbeam. They tell you which ads perform. Heista tells you why those ads perform. Use both.
Creative Analytics
Creative Intelligence
Which ads perform
Why those ads perform
Spend, ROAS, CTR
Beat structure, trigger sequence, persuasion architecture
Identifies your winner
Decodes the formula inside your winner
"Ad #3 has 4.2x ROAS"
"Ad #3 uses identity conflict at beat 03 and proof stacking at beat 05"
You know what to scale
You know what to build next
The Workflow
What Tuesday morning looks like with decoded formulas.
9:00am
Pull last week's winners from Motion. Three ads outperforming. Paste the top one into Heista.
9:01am
PatternMap decodes the formula. 7 beats. Identity conflict hook at beat 01. Social proof stacking at beat 05. You see exactly why it converts.
9:03am
Load Client A's Brand Strategy. Heista extracts their buyer tensions, angles, voice DNA, and proof assets in 2 minutes.
9:12am
12 scripts generated. Each preserves the winning beat architecture. Each tests a different hook, angle, or tension. Structurally distinct for Andromeda.
12 minutes. From "which ad is winning?" to 12 testable scripts built on a proven formula via the Creative Director. Your creative team has the briefs before standup.
How to run scientific creative tests.
Decode the winner
Paste the URL of any scaling ad. In 30 seconds, PatternMap extracts the complete psychological formula: 7 structural beats, hook mechanism, trigger order, persuasion timing.
Isolate the variable
Lock the formula. Change one element: the hook mechanism, the tension angle, the proof sequence, the CTA. This is how you run scientific creative tests instead of guessing.
Generate distinct variations
Each script preserves the winning architecture while being structurally distinct at the formula level. Andromeda treats each one as a genuinely different ad. Not a cosmetic duplicate.
Measure the mechanism
Hook rate tells you beat 01 landed. Hold rate tells you beats 02-05 are working. Conversion tells you beats 06-07 closed. When you know the formula, you know what you're measuring.
Inside Ads Manager
What this changes in your account.
Feed Advantage+ real creative diversity
Structurally distinct variations, not cosmetic edits. Each script tests a different psychological element. Advantage+ gets genuinely different creative to optimize across.
Fix hook rate in minutes, not weeks
Hook rate drops below 25%? Decode your winner's beat 01. See the exact mechanism that drove the initial stop. Generate 5 new hooks from different psychological triggers.
12 scripts in 8 minutes
One decoded formula. 12 scripts. Each varies the hook, angle, or tension while preserving beat structure. That's a full testing sprint's creative fuel in one session.
One formula, every client
Decode a winning ad in the fitness vertical. Load each fitness client's brand. Same proven formula, client-specific output. The formula is the structure. The brand is the fuel.
Frequently Asked Questions
Explore More
Stop guessing. Start decoding.
In 30 seconds, you'll see the formula inside your best ad. In 8 minutes, you'll have 12 testable scripts.
Free to start. No credit card. Your first decode takes 30 seconds. If the formula isn't deeper than anything you've seen, you've lost nothing.