Your analytics finds the winners.
Heista builds them.
See why any winning ad works. Load your brand. Get scripts and briefs for your creators. From proven formulas, not blank prompts.
Free to start. 7 day free trial required.
You already know what's winning.
Motion shows you. Foreplay saves it.
But knowing what works and knowing how to build the next one are two different things.
What takes 3 hours of manual analysis takes Heista 30 seconds.
Motion, Triple Whale, Northbeam
Here’s what performed.
Foreplay, Ad Library, TikTok Creative Center
Here’s what’s running.
Here’s why it works. Here’s your version. Here’s the brief.
Creators, editors, agencies
Here’s the finished ad.
Your ads stop working.
Not because you don't have enough.
Because they're all the same idea.
Hook swaps aren't new ads. Different thumbnails aren't new concepts. The algorithm sees through surface changes and groups them together.
Meta rewards creative diversity. Not just volume. Genuinely different concepts. Different angles. Different psychology. Different structure.
The brands testing 54 creatives a week aren't just producing more. They're producing differently. Every ad attacks a different buyer motivation. Every script follows a different proven formula.
That's what Heista gives you. Not more versions of the same thing. Genuinely different concepts from one decoded winner. Each one built on a different angle. Each one structurally distinct.
“Campaign success depends on volume and variation of ads.”
Meta
The Decode
Paste any ad URL.
See the formula in 30 seconds.
The hook. The structure. The psychology. Every part of the ad. Named. Timed. Visible.
The Formula
What stops the scroll.
What keeps them watching.
What makes them buy.
Every winning ad follows a structure. An opening that earns attention. A middle that holds it. A close that drives the sale. Heista breaks down any ad into these parts. Each one named. Each one timed. Each one explained.
100+ named patterns. Not generic tags like “good hook” or “strong CTA.”
Beat by beat
Not a summary.
Every part of the ad broken down.
For each part: what it does, why it works, and what your version should look like.
“This line uses a direct suggestion that hints at a simple solution to a common problem. It creates anticipation for an explanation.”
The same understanding a senior creative strategist builds over 2-3 hours of manual analysis. In 30 seconds.
Visual Playbook
A director's shot list.
For every part of the ad.
Every camera cut mapped. Framing. Angle. Lighting. Colour mood. Product placement. Text overlays.
The visual DNA of the original ad. Ready for your production.
The Psychology
Every winning ad runs on a pattern
you can feel but can't name.
Heista names it.
The formula was always there. It was just invisible. See the psychological approach. See how it builds across each part of the ad. See why people buy.
Your Brand
Full creative strategy from a URL.
In 2 minutes.
Enter your website. Heista reads your brand and builds everything it needs to write for you.
What your buyers care about. How your brand sounds. Your strongest claims. Your angles. All loaded into every script automatically.
Not templates. Your actual brand. Your rhythm. Your words.
Website
Paste your URL. 2 minutes.
Creator Profile
Add your socials. Answer 7 questions.
Agency Brief
Upload your docs.
12 Buyer Angles
The gap between what your customer feels and what they want to feel.
For every brand, Heista finds 12 buyer angles. Each one becomes a different creative direction. Each one produces a genuinely different ad.
Not guessing which angle to use. Matched to what already works.
Skepticism → Trust
Overwhelm → Clarity
Isolation → Belonging
Indifference → Distinction
Frustration → Expertise
Inconsistency → Reliability
6 of 12 angles shown. Every brand gets all 12.
Brand Voice
How your brand actually sounds.
Not rules. Personality.
Not “use short sentences” or “avoid jargon.”
“Writes like a best friend who just discovered something amazing and can't wait to tell you. Sentences hit fast. Punchy. Exclamatory. Humour lives in unexpected puns and playful exaggeration.”
That's a real brand voice Heista wrote from scanning one URL.
Every script filtered through your brand's personality.
Intelligence
The decoded ad runs on belonging psychology.
Your brand has a belonging angle.
Heista connects them automatically.
Intelligence mode reads the psychology of any decoded ad and matches it to the right buyer angle from your brand. Same approach that made the original work. Your brand's version of it. You don't pick the angle. The formula picks it for you.
Variety
Every script a different angle.
A different motivation.
A different selling point.
Same proven formula. Different fuel every time.
12 buyer angles × your selling points = 168 unique combinations. And that's just one mode.
Add angle seeds, emotional arcs, contradiction pairs, and creative axes and you have hundreds of genuinely different concepts from one decoded ad.
Not rewrites. Not hook swaps. Different concepts. The kind of diversity the algorithm actually rewards.
Two Modes
Blueprint
Their formula. Your version.
Same sentence rhythm. Same timing. Same structure. Your brand fills the slots.
The highest-fidelity reproduction. Your version of the exact ad that's working.
Remix
Their formula. Remixed.
Same psychology. Fresh language. Any length. 15 seconds to 90. Voiceover or to camera.
The formula as a departure point. Not a template.
Custom
You know which angle you want to test.
Pick the buyer angle. Pick the selling points. Lock them to specific scenes. Heista writes the script.
Full manual control. The system executes. You make the creative decisions.
The mode agencies use most.
Audience
Same formula. Different buyer.
Your brand's buyer profile isn't one person. Switch the audience. Same formula. Same brand. Different script. Different angle.
More diversity. More reach.
The Natural Groomer
Values authenticity and natural ingredients
The Busy Professional
Demands effective solutions that save time
The Health-Conscious Man
Prioritises wellness and clean products
Creator Briefs
Briefs your creators can actually use.
Scene-by-scene scripts. Visual direction for every shot. Product placement. Text overlay specs. Timing guidance. The brief that used to take 3 hours. Done in minutes.
Storyboards + Sharing
Reference images for every scene.
Share with a link.
AI-generated reference images show your creator what each scene should look like before they shoot.
Share the brief at a private URL. Password-protected if you need it.
Your creator gets everything without a call. Without a Heista account. Without guessing what you meant.
Formula Library
Proven formulas. New drops every week.
Browse decoded formulas from winning ads across 15 categories. Every formula is ready to run with your brand loaded.
508 formulas. 15 categories. 105 brands.
Decoded winning ads across 15+ categories. New high-performers added every week. Every formula is runnable with your brand.
Scan any ad yourself. The decoded formula goes into your private library. Build proprietary formula intelligence over time.
Category Intelligence
What's winning in your category. Updated weekly.
Which hooks are working. Which formats are scaling. Which approaches are rising. Which are declining.
Week-over-week trend analysis across your entire category.
Not just what's running. What's actually working. And what's changing.
Brand Intelligence
See what any brand is doing.
And what they're missing.
Decode any brand's ads. See their hooks, formats, and psychology in one view.
Then see the gaps. The approaches they haven't tried that the rest of the category is using.
Opportunities sorted by what the category uses most.
Why Heista, not ChatGPT?
Starts from a proven formula.
ChatGPT writes from a blank prompt. Heista writes from a decoded winner with structure, psychology, and timing. Every script follows a formula that’s already working.
Your brand is loaded.
ChatGPT doesn’t know your brand. Heista reads your website and builds 12 buyer angles, your brand voice, and your selling points. Every script sounds like you.
Genuinely different concepts.
ChatGPT gives you 5 rewrites of the same idea. Heista gives you hundreds of genuinely different concepts from one formula. Each one a different angle.
The data underneath.
Motion's Creative Benchmarks 2026 analysed 578,750 ads across $1.29 billion in spend. Only 4-8% are winners. Even at $1M/month.
The question nobody's answering: what do the 8% have in common?
That's what Heista decodes.
4-8%
Hit rate across all spend tiers.
The rest? Gone in days.
54
Creatives per week.
What the top brands test. Most brands test 3-5.
70-90%
Creative failure rate.
The formula changes everything.
Built for the people who make the ads.
You’re already doing this manually. Heista is your force multiplier.
10 clients. Fresh creatives. Every week. One morning. All clients. Done.
Hook swaps aren’t enough. Heista gives you genuinely different concepts.
From saved ad to production brief in minutes. Not days.
You can feel what makes a video work. Now you can see it.
Every year, brands spend billions producing ads.
And every year, 70-90% of them fail.
Not because the brands aren't smart. Not because the budgets aren't big enough.
Because the formula behind every winning ad has always been invisible. Even to the people who made them.
The creative strategist who watches a winning ad 30 times can feel why it works. But they can't name it. They can't hand it to a creator and say “do this.” They rebuild it from intuition. Every time.
That's the gap.
Your analytics shows you what's winning. Your swipe file saves the inspiration. But between “I see what works” and “I have scripts ready to shoot” there's a gap that costs days. Every week.
Heista closes that gap.
Paste any winning ad. See the formula underneath. The hook. The structure. The psychology. Named. Timed. Visible.
Load your brand. Get scripts built from that proven formula with your voice, your angles, your selling points.
Brief your creator. Share a link. They get everything they need.
We're not making ads faster.
We're making the invisible visible.
For the first time.
Scale creative without scaling headcount.
Your team already knows what good looks like. Heista removes the bottleneck between “I see what's winning” and “I have scripts ready to shoot.”
Frequently asked questions
Stop guessing why ads work.
Next Monday. You see a competitor's ad that's been running for 90 days. You paste the URL.
30 seconds later, you see exactly why it works. The hook. The structure. The psychology.
You load your brand. 5 minutes later, you have scripts built from that proven formula. Your voice. Your angles. Your selling points.
10 minutes later, your creator has a brief with reference images and a shareable link. Ready to shoot.
From winning ad to production brief. Before your morning coffee.
Free to start. 7 day free trial. Cancel anytime.
