Pencil Generates from Assets.
Heista Generates from Formulas.
Pencil is a powerful AI ad generator. Performance prediction. Multi-model AI. Bulk generation. But generating from your assets and generating from a decoded winning formula are two completely different starting points. Heista's Ad Decoder extracts the 7-beat psychological architecture and 12 buyer tensions from any winning ad in under 30 seconds.
Get StartedWhat Pencil Does Well
Pencil has built a strong AI generation platform for performance marketers:
AI ad generation
Generate static and video ads from brand assets, guidelines, and performance data automatically.
Performance prediction
Prediction scores trained on $1B+ ad spend. Estimates if an ad will be a top performer before launch.
Multi-model AI
Powered by OpenAI, Google, and Stability models for text, image, and video generation.
Brand consistency
Uses your brand guidelines, assets, and colour palettes to maintain visual consistency across all generated ads.
Bulk generation
Generate variations at scale across audiences, markets, and SKUs with feed-based automation.
Team workflow
Create, approve, and launch ads together. Built for collaborative creative production.
Pencil is a strong tool for volume generation and performance prediction.
Where Pencil Stops — And Heista Starts
| Layer | Pencil | Heista |
|---|---|---|
| AI ad generation | ✓Assets + guidelines → variations | ✓Decoded formula + brand → scripts & images |
| Performance prediction | ✓Prediction score from $1B+ data | ✗Focuses on formula intelligence |
| Why it works | ✗Predicts performance. Doesn’t decode why. | ✓PatternMap decodes every beat and trigger |
| Brand strategy | ✗Uses existing guidelines, no extraction | ✓Full strategy from URL in 2 minutes |
| Formula protection | ✗No structural lock across iterations | ✓Formula Engine protects winning architecture |
| Decode competitor ads | ✗No ad decoding capability | ✓Decode any ad in 30 seconds |
| Bulk generation | ✓Feed-based across audiences/SKUs | ✗Formula-first, not volume-first |
| Video generation | ✓AI video ads from assets | ✓Visual Studio + script generation |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
Two Different Starting Points
Pencil's starting point
Your brand assets. Your guidelines. Your colour palette. AI generates variations. A prediction score estimates performance. You launch the highest-scoring versions. The creative starts from YOUR assets.
Heista's starting point
A winning ad that already converts. Decoded into its psychological formula. Your brand intelligence auto-extracted in under 2 minutes — 12 buyer tensions, selling points, and voice DNA. Scripts generated from the proven formula placed in the correct psychological beats.
One starts from a blank slate. The other starts from a proven formula via Heista's Creative Director.
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Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Get StartedFree to start. No credit card required.