Pencil Starts from Blank.
Heista Starts from What's Already Winning.
Pencil is a powerful AI ad generator. Performance prediction. Multi-model AI. Bulk generation. But every ad starts from a blank slate — your assets in, generic variations out. No decoded formula. No proven structure. Heista starts from what's already winning. Decode any high-performing ad with the Ad Decoder, get the proven formula, then build your brand's version through Ad Creation and Visual Studio. Your ads. Built from what's already winning.
Get StartedWhat Pencil Does Well
Pencil has built a strong AI generation platform for performance marketers:
AI ad generation
Generate static and video ads from brand assets, guidelines, and performance data automatically.
Performance prediction
Prediction scores trained on $1B+ ad spend. Estimates if an ad will be a top performer before launch.
Multi-model AI
Powered by OpenAI, Google, and Stability models for text, image, and video generation.
Brand consistency
Uses your brand guidelines, assets, and color palettes to maintain visual consistency across all generated ads.
Bulk generation
Generate variations at scale across audiences, markets, and SKUs with feed-based automation.
Team workflow
Create, approve, and launch ads together. Built for collaborative creative production.
Pencil is a strong tool for volume generation and performance prediction.
Where Pencil Stops — And Heista Starts
| Layer | Pencil | Heista |
|---|---|---|
| AI ad generation | ✓Assets + guidelines → variations | ✓Decoded formula + brand → scripts & images |
| Performance prediction | ✓Prediction score from $1B+ data | ✗Focuses on formula intelligence |
| Why it works | ✗Predicts performance. Doesn’t decode why. | ✓PatternMap decodes every beat and trigger |
| Brand strategy | ✗Uses existing guidelines, no extraction | ✓Full strategy from URL in 2 minutes |
| Formula protection | ✗No structural lock across iterations | ✓Formula Engine protects winning architecture |
| Decode competitor ads | ✗No ad decoding capability | ✓Decode any ad in 30 seconds |
| Bulk generation | ✓Feed-based across audiences/SKUs | ✗Formula-first, not volume-first |
| Video generation | ✓AI video ads from assets | ✓Visual Studio + script generation |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
Blank Slate vs Decoded Winners
Pencil starts from blank
Upload your brand assets. AI generates variations. A prediction score estimates performance. You launch the highest-scoring versions. But there is no winning ad behind the output — just your assets, templates, and statistical patterns. Every generation starts from scratch.
Heista starts from what's already winning
Find a winning ad. Decode it with the Ad Decoder. Load your brand intelligence in under 2 minutes. Generate your version through Ad Creation and Visual Studio. Built to scale creative volume based on proven formulas, not templates.
Stop guessing. Start with winners. Decode your first winning ad for free.
Feature Comparison
| Feature | Pencil | Heista |
|---|---|---|
| Decode winning ads (extract formula) | ✗ | ✓ |
| Psychological beat analysis | ✗ | ✓ |
| Brand intelligence auto-loading | ✗ | ✓ |
| Script generation from formulas | ✗ | ✓ |
| Static ad generation | ✓ | ✓ |
| Visual style decoding | ✗ | ✓ |
| Creator brief generation | ✗ | ✓ |
| Gap analysis | ✗ | ✓ |
| Formula protection (iterate without breaking) | ✗ | ✓ |
| Creative volume at scale | ✓ | ✓ |
| Performance prediction scoring | ✓ | ✗ |
| AI video ad generation | ✓ | ✓ |
| Bulk feed-based generation | ✓ | ✗ |
Frequently Asked Questions
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