Smartly Automates Ad Production.
Heista Decodes the Formula Behind It.
Smartly is the enterprise standard for creative automation. DCO. Multi-platform. Template-based production at massive scale. But automating the production line and knowing the formula that should go into the template are two completely different capabilities. Heista's Ad Decoder maps the 7-beat psychological architecture and 12 buyer tensions behind any winning ad — the intelligence that should drive every template.
Get StartedWhat Smartly Does Well
Smartly has built the enterprise standard for creative automation:
Multi-platform automation
Manage creative production and distribution across Meta, TikTok, Snapchat, Pinterest, and Google from one platform.
Dynamic Creative Optimisation
Automatically generate personalised ad variations from templates. Dynamic text, images, and offers based on audience segments.
Enterprise scale
Built for large advertisers with $50K+ monthly ad spend. Handles massive creative volume across markets and campaigns.
Creative production suite
Template-based creative tools with brand-safe design controls. Produce thousands of variations from master templates.
Performance optimisation
Predictive budget allocation and automated creative rotation. AI-driven campaign management at scale.
Deep integrations
Native integrations with major ad platforms, DAMs, and enterprise tools. Fits into existing enterprise workflows.
Smartly is the strongest tool for enterprise-scale creative automation and distribution.
Where Smartly Stops — And Heista Starts
| Layer | Smartly | Heista |
|---|---|---|
| Creative automation | ✓Template-based, DCO, multi-market | ✗Not an automation platform |
| Multi-platform | ✓Meta, TikTok, Snap, Pinterest, Google | ✗Platform-agnostic intelligence |
| Why it works | ✗Automates production. Doesn't decode why. | ✓PatternMap decodes every beat and trigger |
| Brand intelligence | ✗Uses existing brand guidelines | ✓Full strategy from URL in 2 minutes |
| Dynamic templates | ✓DCO with audience-based personalisation | ✗Formula-based, not template-based |
| Formula scripts | ✗Template fill, no decoded formulas | ✓Scripts from decoded formulas, brand-loaded |
| Decode competitor ads | ✗No ad decoding capability | ✓Decode any ad in 30 seconds |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
| Enterprise pricing | ✓% of ad spend, enterprise-only | ✓Flat-rate SaaS, any size brand |
Automation vs Intelligence
Smartly automates
The production line. Templates with dynamic text, images, and offers. Multi-market localisation. Audience-based personalisation. The creative is produced at scale and distributed across platforms. But the formula inside the template? That's still on your creative team.
Heista decodes
The formula that should go into the template. Decoded from a proven winning ad. Your brand intelligence auto-extracted in under 2 minutes — 12 buyer tensions, strategic angles, and voice DNA. The formula is structurally proven before it reaches any automation platform. Built for agencies and D2C brands of all sizes.
Smartly is the best production line. The formula inside the template is still on your team — unless you use Heista's Creative Director.
Frequently Asked Questions
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Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
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