HeyGen Makes the Video.
Heista Gives You the Proven Formula First.
HeyGen is the leading AI avatar video platform. 1,100+ avatars. 175+ languages. Professional video in minutes. But what script do you feed it? The fastest-scaling D2C brands don't start from scratch — they decode a winning ad first, generate scripts from the proven formula loaded with their brand intelligence, test with AI talking heads at volume, find the winner, then brief real creators. Heista's Ad Decoder maps the complete 7-beat psychological architecture behind any winning ad in under 30 seconds — so you know the formula BEFORE you produce a single video.
Get StartedWhat HeyGen Does Well
HeyGen has built the leading AI avatar video platform:
AI avatars
1,100+ stock avatars and custom avatar creation from a single video. Professional-looking talent without hiring actors.
175+ languages
Translate and localize videos across 175+ languages with lip-synced dubbing. Global reach from a single recording.
Video Agent 2.0
End-to-end video creation from URLs, documents, or prompts. Automated script writing and scene composition.
Custom avatars
Create a digital twin from a short video clip. Use your own face and voice across unlimited videos.
Enterprise features
Team workspaces, brand kits, API access, and SSO. Built for organizations scaling video production.
Pricing
Creator plan from $29/mo, Business from $89/mo, Enterprise custom. Credit-based system for video minutes.
Speed
Generate professional-looking videos in minutes instead of hours. No filming, editing, or post-production required.
HeyGen is the strongest tool for AI avatar video production at scale.
Where HeyGen Stops — And Heista Starts
| Layer | HeyGen | Heista |
|---|---|---|
| Video production | ✓AI avatars, lip-sync, multi-language | ✗Not a video production tool |
| Avatar creation | ✓1,100+ avatars, custom digital twins | ✗No avatar generation |
| Decode winning ads | ✗Starts from blank prompt | ✓Decodes any winning ad into a proven formula |
| Brand intelligence | ✗No brand intelligence extraction | ✓Buyer tensions, selling points, brand voice from URL |
| Formula-based scripts | ✗Surface-level AI scripts, no formula | ✓Scripts from decoded formulas, brand-loaded |
| Volume script testing | ✗One script at a time | ✓Generate scripts at volume for testing before real production |
| Psychological architecture | ✗No beat/trigger/persuasion mapping | ✓Beat sequences, triggers, persuasion mapped |
| Creator briefs | ✗Replaces creators with AI | ✓Test with AI first, brief real creators with proven winners |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
| Image generation | ✗Video-focused, no static ad images | ✓Visual Studio with brand personalization |
Production vs Intelligence
HeyGen's starting point
A blank prompt. You write a script from scratch or paste one from ChatGPT. HeyGen produces a professional-looking AI talking head video. The video looks great — but the script has no decoded formula underneath. No buyer tensions. No proven beat structure. You're guessing what will convert.
Heista's starting point
A winning ad. Heista's Ad Decoder extracts the proven formula. Your brand intelligence auto-extracted from your URL — 12 buyer tensions, strategic angles, and voice DNA. The Creative Director generates scripts at volume from the proven formula. Test with AI talking heads. Find the winner. Then brief real creators with confidence.
The fastest D2C brands don't start with production. They start with proven formulas. Decode the winner. Generate scripts at volume. Test with AI talking heads. Find the winner. Then brief real creators.
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