HeyGen Makes the Video.
Heista Decodes the Formula.
HeyGen is the leading AI avatar video platform. 1,100+ avatars. 175+ languages. Professional video in minutes. But producing a video and knowing the psychological formula that makes it convert are two completely different capabilities. Heista's Ad Decoder maps the complete 7-beat psychological architecture behind any winning ad in under 30 seconds.
Get StartedWhat HeyGen Does Well
HeyGen has built the leading AI avatar video platform:
AI avatars
1,100+ stock avatars and custom avatar creation from a single video. Professional-looking talent without hiring actors.
175+ languages
Translate and localise videos across 175+ languages with lip-synced dubbing. Global reach from a single recording.
Video Agent 2.0
End-to-end video creation from URLs, documents, or prompts. Automated script writing and scene composition.
Custom avatars
Create a digital twin from a short video clip. Use your own face and voice across unlimited videos.
Enterprise features
Team workspaces, brand kits, API access, and SSO. Built for organisations scaling video production.
Pricing
Creator plan from $29/mo, Business from $89/mo, Enterprise custom. Credit-based system for video minutes.
Speed
Generate professional-looking videos in minutes instead of hours. No filming, editing, or post-production required.
HeyGen is the strongest tool for AI avatar video production at scale.
Where HeyGen Stops — And Heista Starts
| Layer | HeyGen | Heista |
|---|---|---|
| Video production | ✓AI avatars, lip-sync, multi-language | ✗Not a video production tool |
| Avatar creation | ✓1,100+ avatars, custom digital twins | ✗No avatar generation |
| Why it works | ✗Produces videos. Doesn't decode why. | ✓PatternMap decodes every beat and trigger |
| Brand strategy | ✗No brand intelligence extraction | ✓Full strategy from URL in 2 minutes |
| URL-to-video | ✓Video Agent creates from URLs/docs | ✓URL-to-formula: decode any winning ad |
| Formula scripts | ✗Generic AI scripts, no decoded formula | ✓Scripts from decoded formulas, brand-loaded |
| Psychological architecture | ✗No beat/trigger/persuasion mapping | ✓Beat sequences, triggers, persuasion mapped |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
| Image generation | ✗Video-focused, no static ad images | ✓Visual Studio with brand personalisation |
Production vs Intelligence
HeyGen produces
A professional-looking video. An AI avatar delivers your script with lip-synced audio in 175+ languages. Custom digital twins. Batch production. The video looks great. But the script inside it? That's still on you.
Heista produces
The formula and script that goes into the video. Decoded from a proven winning ad. Your brand intelligence auto-extracted from your URL in under 2 minutes — 12 buyer tensions, strategic angles, and voice DNA. Buyer tensions placed in the correct psychological beats. The script is structurally proven before it reaches any production tool.
HeyGen produces the video. Heista's Creative Director produces the formula that makes it convert.
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Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
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