Creatify Starts from a Blank Prompt.
Heista Starts from a Proven Formula.
Creatify is a powerful URL-to-video platform — paste a product URL, get a video ad with AI talking heads. But the script it generates is surface-level, built from your product data, not from a decoded winning formula. The fastest-scaling D2C brands decode the winner first, generate scripts at volume from the proven formula, test with AI talking heads, find the winner, then brief real creators. Heista's Ad Decoder extracts the complete 7-beat structure, buyer tensions, and psychological mechanisms from any winning ad — so every script starts from proof, not guesswork.
Get StartedWhat Creatify Does Well
Creatify has built a strong URL-to-video ad platform for e-commerce:
URL-to-video
Paste a product URL, get a video ad. Automatically pulls product images, descriptions, and pricing to generate ad creative.
AI avatars
800-1,500+ AI avatars with lip-synced delivery. Realistic digital presenters without hiring talent.
Batch mode
Generate multiple video ad variations at once. Test different avatars, scripts, and formats in parallel.
Platform optimization
Auto-resize and reformat for Meta, TikTok, YouTube, and other platforms. One creation, multiple outputs.
E-commerce integration
Built for product-based businesses with feed-based automation and product catalog support.
Pricing
Starter from $39/mo, Business from $99/mo. Credit-based system for video generation.
Ad templates
Pre-built ad frameworks for common formats. Select a template, add your product, and generate.
Creatify is the strongest tool for product-URL-to-video ad generation.
Where Creatify Stops — And Heista Starts
| Layer | Creatify | Heista |
|---|---|---|
| URL-to-video | ✓Product URL in, video ad out | ✓Winning ad URL in, decoded formula out |
| Avatar generation | ✓800-1,500+ AI avatars | ✗No avatar generation |
| Decode winning ads | ✗Starts from blank prompt, no decoding | ✓Decodes any winning ad into a proven formula |
| Brand intelligence | ✗Uses product data only | ✓Buyer tensions, selling points, brand voice from URL |
| Formula-based scripts | ✗Surface-level template scripts | ✓Scripts from decoded formulas, brand-loaded |
| Volume script testing | ✓Batch video variations | ✓Generate scripts at volume BEFORE production |
| Decode competitor ads | ✗No ad decoding capability | ✓Decode any ad in 30 seconds |
| Creator briefs | ✗Replaces creators with AI | ✓Test with AI first, brief real creators with proven winners |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
| E-commerce integration | ✓Product feeds, catalog support | ✗Brand intelligence, not product feeds |
Two Different URLs
Creatify's starting point
Your product URL. Creatify scrapes product images, descriptions, and pricing. AI generates a surface-level script and renders an AI talking head video. No decoded formula. No buyer tensions. No proven beat structure. You're hoping the auto-generated script converts.
Heista's starting point
A winning ad. Heista's Ad Decoder extracts the proven formula. Your brand intelligence auto-extracted from your website — 12 buyer tensions, strategic angles, and voice DNA. The Creative Director generates scripts at volume from the proven formula. Test with AI talking heads first. Find the winner. Then brief real creators.
Creatify generates video from blank prompts. Heista decodes winning formulas and generates scripts from proven structures. The smartest D2C brands test with AI talking heads first — then brief real creators with the winning script.
Feature Comparison
| Feature | Creatify | Heista |
|---|---|---|
| Decode winning ads (extract formula) | ✗ | ✓ |
| Psychological beat analysis | ✗ | ✓ |
| Brand intelligence auto-loading | ✗ | ✓ |
| Script generation from formulas | ✗ | ✓ |
| Static ad generation | ✗ | ✓ |
| Visual style decoding | ✗ | ✓ |
| Creator brief generation | ✗ | ✓ |
| Gap analysis | ✗ | ✓ |
| Formula protection (iterate without breaking) | ✗ | ✓ |
| AI talking head generation | ✓ | ✗ |
| URL-to-video (product URL in, video out) | ✓ | ✗ |
| AI avatar library (800-1,500+) | ✓ | ✗ |
| E-commerce product feed integration | ✓ | ✗ |
Frequently Asked Questions
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