Atria Scores the Ad.
Heista Decodes the Formula.
Atria is a strong creative intelligence platform. AI scoring trained on $1B+ in ad spend. 25M+ ads. Radar analytics. But knowing what scored well and understanding the psychological formula behind it are two different things.
Get StartedWhat Atria Does Well
Atria has built a solid platform for performance-driven creative research:
Radar AI analytics
AI creative strategist trained on $1B+ ad spend. Scores ads on ROAS, CTR, hook rate, and retention with actionable recommendations.
25M+ ad library
Extensive library across Meta and TikTok with filtering by brand, creative theme, hooks, and performance metrics.
Ad account integration
Connects to your Meta and TikTok ad accounts to score your own creative and suggest data-backed variations.
Creative tagging
AI-powered automatic creative tagging and pattern detection across hooks, formats, creators, and messaging angles.
Team collaboration
Multi-level boards, tagging systems, and workspace features for team-based creative research.
Script extraction
AI-powered transcript extraction from video ads, plus one-click landing page brief analysis.
Atria is a strong tool for the DISCOVER and MEASURE layers of the creative workflow.
Where Atria Stops — And Heista Starts
| Layer | Atria | Heista |
|---|---|---|
| Ad discovery | ✓25M+ ads, Meta & TikTok | ✓Browser extension, curated decodes |
| Performance scoring | ✓Radar AI, ROAS/CTR/hook rate scoring | ✗Not a performance analytics tool |
| Why it works | ✗Scores what performed. Not why. | ✓PatternMap decodes every beat and trigger |
| Brand strategy | ✗Brand workspaces, no intelligence extraction | ✓Full strategy from URL in 2 minutes |
| Psychological architecture | ✗Tags attributes, not mechanisms | ✓Beat sequences, triggers, persuasion mapped |
| Formula-based scripts | ✗Script extraction, not formula generation | ✓Scripts from decoded formulas, brand-loaded |
| Image generation | ✗No image creation | ✓Visual Studio with brand personalisation |
| Ad account analytics | ✓Multi-platform reporting, spend analysis | ✗Focuses on creative intelligence, not analytics |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
Scoring vs Decoding
What Atria tells you
This ad scored 8.5/10. High hook rate. Strong CTR. The format is UGC testimonial. The hook style is “problem-agitate.” Consider testing a variation with a different hook. You know WHAT performed. You still don't know WHY.
What Heista tells you
This ad uses an identity-fracture mechanism. Beat 1 opens with social proof violation at 0:02. Beat 3 escalates with loss aversion at 0:08. The payoff resolves through aspiration anchoring. Here's your brand's version with buyer tensions and selling points loaded into the correct psychological beats.
Atria is a dashboard. Heista is a decoder ring.
Frequently Asked Questions
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Every Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
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