Atria Scores the Ad.
Heista Decodes the Formula.
Atria is a strong ad scoring platform. AI scoring trained on $1B+ in ad spend. 25M+ ads. Radar analytics. But scores are still security footage — they tell you what happened. Heista gives you the X-ray vision: decode the psychological formula, load your brand, and generate your version. Stop guessing why ads work. Start with the winners.
Get StartedWhat Atria Does Well
Atria has built a solid platform for performance-driven creative research:
Radar AI analytics
AI creative strategist trained on $1B+ ad spend. Scores ads on ROAS, CTR, hook rate, and retention with actionable recommendations.
25M+ ad library
Extensive library across Meta and TikTok with filtering by brand, creative theme, hooks, and performance metrics.
Ad account integration
Connects to your Meta and TikTok ad accounts to score your own creative and suggest data-backed variations.
Creative tagging
AI-powered automatic creative tagging and pattern detection across hooks, formats, creators, and messaging angles.
Team collaboration
Multi-level boards, tagging systems, and workspace features for team-based creative research.
Script extraction
AI-powered transcript extraction from video ads, plus one-click landing page brief analysis.
Atria is a strong tool for the DISCOVER and MEASURE layers of the creative workflow. But discovering and scoring ads is where it stops. You still need to understand WHY they convert and build YOUR version from the proven formula.
Where Atria Stops — And Heista Starts
| Layer | Atria | Heista |
|---|---|---|
| Ad discovery | ✓25M+ ads, Meta & TikTok | ✓Browser extension, curated decodes |
| Performance scoring | ✓Radar AI, ROAS/CTR/hook rate scoring | ✗Not a performance analytics tool |
| Why it works | ✗Scores what performed. Not why. | ✓PatternMap decodes every beat and trigger |
| Brand strategy | ✗Brand workspaces, no intelligence extraction | ✓Full strategy from URL in 2 minutes |
| Psychological architecture | ✗Tags attributes, not mechanisms | ✓Beat sequences, triggers, persuasion mapped |
| Formula-based scripts | ✗Script extraction, not formula generation | ✓Scripts from decoded formulas, brand-loaded |
| Image generation | ✗No image creation | ✓Visual Studio with brand personalization |
| Ad account analytics | ✓Multi-platform reporting, spend analysis | ✗Focuses on creative intelligence, not analytics |
| Playbooks | ✗No creative frameworks | ✓Legendary agency playbooks built in |
Scoring vs Decoding
What Atria tells you
This ad scored 8.5/10. High hook rate. Strong CTR. The format is UGC testimonial. The hook style is “problem-agitate.” Consider testing a variation with a different hook. You know WHAT performed. You still don't know WHY.
What Heista tells you
This ad uses an identity-fracture mechanism. Beat 1 opens with social proof violation at 0:02. Beat 3 escalates with loss aversion at 0:08. The payoff resolves through aspiration anchoring. Here's your brand's version with buyer tensions and selling points loaded into the correct psychological beats.
Atria is a dashboard. Heista is the decoder ring. Decode any winning ad. Get your brand's version.
Feature Comparison
| Feature | Atria | Heista |
|---|---|---|
| Decode winning ads (extract formula) | ✗ | ✓ |
| Psychological beat analysis | ✗ | ✓ |
| Brand intelligence auto-loading | ✗ | ✓ |
| Script generation from formulas | ✗ | ✓ |
| Static ad generation | ✗ | ✓ |
| Visual style decoding | ✗ | ✓ |
| Creator brief generation | ✗ | ✓ |
| Gap analysis | ✗ | ✓ |
| Formula protection (iterate without breaking) | ✗ | ✓ |
| AI ad scoring (Radar) | ✓ | ✗ |
| Ad library (25M+ ads) | ✓ | ✗ |
| Ad account analytics | ✓ | ✗ |
| Creative tagging & pattern detection | ✓ | ✓ |
Frequently Asked Questions
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