For SaaS companies beyond feature-dump ads
Screen Recording UGC
Outperforms Feature Lists.
Founder-led content generates 25% more leads. Screen recording UGC outperforms polished demos. Heista decodes which B2B video formulas convert and generates scripts loaded with your product intelligence. Here's the data.
Free to start. No credit card. First decode in 30 seconds.
The SaaS video ad problem.
Most SaaS video ads are feature lists that nobody watches. The winners use narrative structures. Different formula entirely.
Feature-dump ads don't convert
Most SaaS video ads are feature lists with screenshots. Buyers scroll past. The winning SaaS ads use narrative structures: problem, discovery, transformation. Different formula entirely.
Founder content works but isn't structured
Founder-led content generates 25% more leads. But most founders wing it: rambling about features without a structural framework. The best founder videos follow specific beat patterns.
Screen recording UGC is underused
Screen recording UGC outperforms polished product videos for SaaS. But most teams produce polished demos instead of authentic, problem-solution screen recordings.
Creative testing is an afterthought
SaaS marketing teams test landing pages obsessively but launch the same 2-3 ad creative formats for months. Creative fatigue hits B2B too. The algorithm doesn't care about your ARR.
Before and after decoded formulas.
Feature-dump ads
- ✕Feature-list ads with screenshots
- ✕Founder wings it on camera
- ✕2-3 ad formats, recycled for months
- ✕No idea which video structure converts
- ✕Polished product demos nobody watches
With decoded formulas
- ✓Problem-solution narratives from decoded formulas
- ✓Founder follows decoded beat structure with product loaded
- ✓12 script variations per session from proven formulas
- ✓See the exact formula behind every winning SaaS ad
- ✓Authentic screen recording UGC with structural intelligence
See the formula in 30 seconds. No credit card.
The Workflow
From competitor SaaS ad to 12 scripts.
0:00
Find a competitor SaaS ad that's scaling. Paste the URL. Ad Decoder reveals the full formula: is it founder-led, screen recording UGC, testimonial, or hybrid? Every beat mapped.
0:30
Drop your product URL into Brand Strategy. Buyer tensions (ROI anxiety, implementation fear, switching costs), selling points, and brand voice extracted in 2 minutes.
2:30
Generate 12 scripts from the decoded formula loaded with your product intelligence. Each tests a different buyer tension or angle. Founder-to-camera, screen recording, or UGC format.
10:30
Record with structure. Your founder or team member has beat-by-beat guidance: when to state the problem, when to show the product, when to deliver proof, when to CTA.
Under 11 minutes. From competitor ad to 12 scripts. Founder-to-camera, screen recording, or UGC format. Beat-by-beat structure for whoever records.
The Heista Workflow for SaaS Companies
Decode Winning SaaS Ads
Find SaaS ads that are scaling on Meta, LinkedIn, or YouTube. Paste the URL. In 30 seconds, see the complete formula: is it founder-led, screen recording, testimonial? Every beat and psychological trigger mapped.
Load Your Product Intelligence
Paste your product URL. In 2 minutes, Brand Strategy extracts B2B buyer tensions (ROI anxiety, implementation fear, switching costs), selling points, and brand voice. Every script is loaded with your specific product intelligence.
Generate Conversion-Structured Scripts
Generate 12 scripts from the decoded formula. Each tests a different buyer tension or angle. Choose founder-to-camera, screen recording, or UGC format. Beat-by-beat timing and shot lists included.
Record With Structure
Your founder or team member knows exactly what to say, when to show the product, and how to deliver the CTA. No winging it. The formula handles the structure. The person handles the authenticity.
What SaaS companies use Heista for.
Founder-led video content
Decode winning founder-to-camera ads. Generate scripts with your product story loaded. Your founder follows the formula, not a teleprompter.
Screen recording UGC
Decode the structure behind screen recording ads that convert. Generate scripts that show the problem, the product, and the transformation.
Paid social creative testing
12 script variations per session. Test different buyer tensions: ROI, implementation speed, switching cost reduction. Find what resonates.
Customer testimonial videos
Decode the formula behind SaaS testimonial ads. Generate interview guides that capture the right beats: problem, discovery, result.
Competitive intelligence
See exactly which ad formulas competitors use. Screen recording vs founder-led vs testimonial. Know what's working in your SaaS category.
Creative fatigue prevention
Decode your own winning ads before they fatigue. Generate fresh variations that preserve the formula while testing new angles.
Frequently Asked Questions
Explore More
Beyond feature lists. Into formulas.
Your competitors found the formula.
Stop shipping feature lists.
Free to start. No credit card. Your first decode takes 30 seconds. See why screen recording UGC outperforms your polished product demo.