For app developers who need creative at UA scale
40-50 Creative Variants Monthly.
Decoded, Not Guessed.
iOS UA costs $1.5-$5+ per install. Every losing creative burns budget. Heista decodes which app install ad formulas convert, then generates variations at scale. Creative velocity without creative guesswork.
Free to start. No credit card. First decode in 30 seconds.
The UA creative bottleneck.
Your UA manager needs 40-50 variants. Your production team delivers 15. The gap is where CPI bloats and campaigns stall.
40-50+ creative variants monthly
UA at scale requires massive creative volume. Most teams produce 10-15. The gap between creative demand and production capacity is where CPI bloats and campaigns stall.
$1.5-$5+ per iOS install
Every creative that underperforms burns budget. At $3+ CPI, a batch of 10 losing creatives costs $15K+ in wasted spend. Creative efficiency isn't optional. It's survival.
Creative fatigue kills campaigns
Winning creatives fatigue fast at UA scale. The algorithm needs structurally distinct variations, not cosmetic edits. Surface changes don't reset the fatigue clock.
Production can't keep up with demand
Your UA manager identifies 5 winning concepts. Production delivers 2 variations per concept. You need 10. The creative pipeline is the bottleneck to growth.
Before and after decoded formulas.
Traditional UA creative
- ✕10-15 creative concepts per month
- ✕Cosmetic edits to extend winners
- ✕No idea which formula drives lowest CPI
- ✕Production bottleneck kills scale
- ✕Agency delivers in 2-3 weeks
With Heista
- ✓40-50+ structurally distinct variants
- ✓Decoded formula variations that reset fatigue
- ✓See the exact structure behind every winner
- ✓12 scripts per session, multiple sessions per week
- ✓Scripts generated in 8 minutes from decoded formulas
See the formula in 30 seconds. No credit card.
The Workflow
From competitor ad to 12 app install scripts.
0:00
Spot a competitor app ad scaling on Meta or TikTok. Paste the URL. Ad Decoder reveals the full formula: screen recording, UGC testimonial, problem-solution, or demo structure.
0:30
Load your app's Brand Strategy. Value props, user psychology, and messaging angles extracted from your app store listing or website in 2 minutes.
2:30
Generate 12 scripts from the decoded formula. Each tests a different hook, emotional trigger, or use case. Screen recording, UGC, or hybrid format. Shot lists included.
10:30
Produce and launch. When a winner emerges, decode it. Generate 12 more variations. The creative velocity flywheel keeps CPI low and campaigns scaling.
Under 11 minutes per session. 12 scripts. 3-4 sessions per week. 40-50+ variants monthly. The creative velocity your UA campaigns need.
The Heista Workflow for App Developers
Decode Winning App Ads
Find app install ads scaling on Meta, TikTok, or YouTube. Paste the URL. In 30 seconds, see the complete formula: screen recording, UGC, problem-solution, or demo. Every beat, trigger, and CTA placement mapped.
Load Your App Intelligence
Paste your app store listing or website URL. In 2 minutes, Brand Strategy extracts value props, user psychology, and messaging angles. Every script is loaded with your app's specific intelligence.
Generate at UA Scale
Generate 12 scripts per session from decoded formulas. Each tests a different hook, emotional trigger, or use case. Run 3-4 sessions per week for 40-50+ structurally distinct variants monthly.
Decode Winners, Extend Life
When a creative wins, decode it before fatigue hits. Extract the formula. Generate 12 fresh variations that preserve the converting structure while changing the surface. Reset the algorithm's fatigue clock.
What app developers use Heista for.
High-volume creative testing
40-50+ variants monthly from decoded formulas. Each structurally distinct. Test hooks, angles, and emotional triggers at scale.
CPI optimization
Decode which ad formulas drive the lowest CPI. Generate variations from proven structures. Better creative means lower acquisition costs.
Creative fatigue management
Decode winning creatives before they fatigue. Generate structurally distinct variations that reset the algorithm's fatigue clock.
Platform-native creative
Decode winners per platform. Meta vs TikTok vs YouTube. Generate scripts optimized for each platform's native format and user behavior.
Competitor intelligence
See exactly which ad formulas competitor apps use. Screen recording vs UGC vs narrative. Know what's working in your app category.
Creative team enablement
Generate structurally intelligent scripts for your production team or UGC creators. Formula-based briefs instead of reference videos and guesswork.
Frequently Asked Questions
Explore More
Creative velocity at UA scale.
40-50 variants monthly.
Every one from a proven formula.
Free to start. No credit card. Your first decode takes 30 seconds. See the formula behind the app ads driving the lowest CPI in your category.