For UGC agencies scaling creator programs
Scale Creator Programs With
Decoded Formulas.
50 creators across 10 brands. Each needs a brief. Each brief needs a formula. Heista decodes what's converting per category and generates structured creator briefs at scale. Not spreadsheets.
7 Day Free Trial. First decode in 30 seconds.
The UGC agency scale problem.
More brands should mean more revenue. Instead it means more briefs, more coordination, more quality variance. The briefing workflow doesn't scale.
50 creators. One coordinator.
Every creator needs a brief. Every brand client needs consistent quality. Your coordinator is drowning in spreadsheets and Slack threads.
DIY tools are fragile
Agencies are building custom Claude + prompt workflows for creator briefing. They break when the model changes. They don't scale. They don't decode.
Quality variance kills retention
Creator A nails it. Creator B misses entirely. Same brief, different interpretations. Without structural guidance, quality is a lottery.
Scaling means more people
Taking on 5 more brands should mean more revenue. Instead it means hiring another coordinator, another brief writer, another QA reviewer.
Before and after decoded formulas.
Spreadsheet briefing
- ✕Manual briefs per creator, per brand
- ✕Creator interprets reference video differently
- ✕No systematic quality framework
- ✕Scale requires hiring coordinators
- ✕Guessing which video styles convert
With Heista
- ✓12 structured briefs per session from decoded formulas
- ✓Creator executes decoded formula with their own style
- ✓Every brief built on proven structural intelligence
- ✓Scale to 20 brands without adding headcount
- ✓Data on which formulas perform per category
See the formula in 30 seconds. 7 day free trial.
The Workflow
What a new brand onboarding looks like with Heista.
9:00am
New brand client onboarded. Drop their product URL into Brand Strategy. Full creative intelligence profile in 2 minutes. Selling points, buyer tensions, brand voice ready.
9:05am
Decode the top 5 performing ads in the client's category. See exactly which formulas, hook types, and psychological structures are converting right now.
9:15am
Generate 12 creator briefs from decoded formulas. Each brief loaded with the client's brand intelligence. Shot-by-shot storyboards, hook mechanics, CTA timing.
9:30am
Assign briefs to creators. Each creator gets a structural formula with their own creative freedom. Consistent quality, diverse execution. Move to the next client.
30 minutes. New brand onboarded. 12 creator briefs generated. Creators assigned. Move to the next client.
The Heista Workflow for UGC Agencies
Onboard Brands in Minutes
Drop the client's product URL into Brand Strategy. In 2 minutes, you have their complete creative intelligence profile: buyer tensions, selling points, brand voice, creative angles. No 4-week discovery phase.
Decode What Converts Per Category
Scan top-performing ads in each client's vertical. See the full structural formula: hook type, beat architecture, psychological triggers, CTA timing. Build a formula library per category.
Generate Briefs at Scale
Generate 12 creator briefs per session from decoded formulas. Each brief is loaded with the client's brand intelligence. Shot-by-shot storyboards, hook mechanics, and beat constraints. Creators execute the formula.
Track and Optimize
Decode your top-performing creator videos. See which formulas drive the highest conversion rates per client. Brief the next round of creators with proven intelligence. Quality compounds over time.
What UGC agencies use Heista for.
Multi-brand creator briefing
Brand Strategy per client. Decoded formulas per category. Briefs per creator. The entire workflow in minutes per brand.
Creator onboarding
New creators get their first brief with structural guidance immediately. No 2-week ramp-up. They execute the formula from day one.
Performance optimization
Decode your top-performing creator videos. Extract the winning formula. Brief underperforming creators with the same structural intelligence.
Client pitches
Decode a prospect's competitor ads before the pitch. Walk in with decoded formulas and ready-to-brief scripts. Close faster.
Content quality assurance
Review creator submissions against the decoded formula. You see which beats they hit, which they missed, and why performance varies.
Formula library building
Decode winners across categories. Build a formula library per vertical. Brief creators from proven structures, not hunches.
Frequently Asked Questions
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Scale creators. Not coordinators.
50 creators. 10 brands.
One intelligence layer.
7 Day Free Trial. Brand Strategy for your first client takes 2 minutes. If the briefs aren't better than what your team produces in a day, you've lost nothing.