The Hook Diversity Data Your Advantage+ Strategy Needs
You are testing hooks. But are you testing psychologically distinct hooks? Heista decoded 172+ video ads and mapped 24 hook types against 9 psychological missions. Each hook card shows its dominant psychology, so you can build test matrices that give Andromeda genuinely different Entity ID signals.
Hook Performance with Psychology Pairings
Ranked by Hook Scaling Rate. Each card shows the dominant psychology pairing for test matrix design. Filter by vertical on the main hooks page.
Why Hook Diversity Matters for Advantage+
Meta's Advantage+ campaigns let the algorithm choose which creative to serve to which audience. Andromeda, Meta's retrieval system, assigns each creative an Entity ID and learns audience-creative affinity over time. The more psychologically distinct your creatives, the more signals Andromeda has to work with.
Testing 10 variations of a Curiosity Spike with different words gives Andromeda one signal repeated 10 times. Testing across Curiosity Spike, Identity Hook, Contradiction Hook, Data Authority, and Transformation Hook gives it 5 genuinely distinct behavioral signals.
This is the creative diversity that moves CPAs. Not more volume. More psychological range.
Score your current creative's hook diversity
See which psychological mechanisms your ads activate.
Decode your current ads and see their hook types and psychology pairings. Identify where you are over-indexing on a single mechanism and where the diversity gaps are.
Score your creative's hook diversity — freeFrequently Asked Questions
Explore More
Expand what your creative team can do.
Move from brief to better creative work, faster.
7-day free trial.