Decode winning ads. Make them yours.
You are testing hooks. But are you testing psychologically distinct hooks? Heista decoded 672+ video ads and mapped 26 hook types against 4 psychological missions. Each hook card shows its dominant psychology, so you can build test matrices that give Andromeda genuinely different Entity ID signals.
Ranked by Hook Scaling Rate. Each card shows the dominant psychology pairing for test matrix design. Filter by vertical on the main hooks page.
Meta's Advantage+ campaigns let the algorithm choose which creative to serve to which audience. Andromeda, Meta's retrieval system, assigns each creative an Entity ID and learns audience-creative affinity over time. The more psychologically distinct your creatives, the more signals Andromeda has to work with.
Testing 10 variations of a Curiosity Spike with different words gives Andromeda one signal repeated 10 times. Testing across Curiosity Spike, Identity Hook, Contradiction Hook, Data Authority, and Transformation Hook gives it 5 genuinely distinct behavioral signals.
This is the creative diversity that moves CPAs. Not more volume. More psychological range.
See which psychological mechanisms your ads activate.
Decode your current ads and see their hook types and psychology pairings. Identify where you are over-indexing on a single mechanism and where the diversity gaps are.
Score your creative's hook diversity — freeEvery Ad Crushing the Feed.
Every Video Going Viral.
Every Winner in Your Ad Account.
Heist Them. Make Them Yours.
Get StartedFree to start. No credit card required.