Psychological Mission / 20% of ads
Loss Aversion in Advertising
Frames inaction as losing something valuable. The brain weighs losses 2x heavier than equivalent gains.
Frequency Across All Ads
20%of 88 decoded ads
18 ads activate Loss Aversion
Which Verticals Use It Most
Info Products & Courses100%
CBD & Wellness100%
Other100%
Jewelry & Accessories100%
Kids & Parenting100%
Finance & Fintech75%
SaaS & Software50%
Cleaning & Household50%
Which Hooks Trigger This Mission
From hookPsychCross data: hooks most associated with Loss Aversion activation.
Contrast setup5 ads
Process teaser3 ads
Story start2 ads
Conflict statement2 ads
Unexpected fact start2 ads
Curiosity spike1 ads
Related Missions
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