DrinkLMNT Ad Decoded — Curiosity Spike Hook Analysis (11s)

DrinkLMNT's product hero ad is a 11-second health & supplements video creative decoded by Heista into 2 structural beats with 4 total cuts. DrinkLMNT's full brand intelligence

This leverages Curiosity Spike by making the viewer register an apparent endpoint (“Thank you for watching”) and then notice something doesn’t fully add up unless there’s more to come. The sudden mismatch between expected finality and what follows next keeps attention engaged through a small, momentary information gap. Curiosity Spike hook deep-dive

Beat 2 (0:00-0:03) — Curiosity Spike: It ends with a simple closure line: “Thank you for watching.” That phrasing creates a brief information gap—if the video is “over,” why is the viewer being explicitly thanked right now—and primes a continued re-contextualization on the next beat.

Beat 3 (0:03-0:10) — Sequel Tease: It uses a time-based send-off—"I'll see you next time"—to cue continuation. This signals the video isn’t truly over and frames the next moment as a scheduled follow-up.

This ad activates Closure Delivery as its primary behavioral mission. The viewer feels the experience is neatly finished and is comfortable moving on until the next visit. Closure Delivery behavioral mission

Duration: 11 seconds. Beat count: 2. Total cuts: 4. Average beat duration: 5.3s. Average cut duration: 2.8s. Average visual energy: 6/10.

Why does this DrinkLMNT ad work? This DrinkLMNT product hero ad opens with a Curiosity Spike hook that captures attention in the first 3 seconds. The psychological architecture activates Closure Delivery across 2 structural beats, each contributing a specific persuasion mechanism.

What hook does DrinkLMNT use in this ad? DrinkLMNT opens with a Curiosity Spike hook. This leverages Curiosity Spike by making the viewer register an apparent endpoint (“Thank you for watching”) and then notice something doesn’t fully add up unless there’s more to come. The sudden mismatch between expected finality and what follows next keeps attention engaged through a small, momentary information gap.

What psychology does this DrinkLMNT ad activate? This ad activates Closure Delivery as its primary behavioral mission. The viewer feels the experience is neatly finished and is comfortable moving on until the next visit.

How long is this DrinkLMNT ad and what's the structure? This ad runs 11 seconds with 2 structural beats and 4 cuts. Average cut duration is 2.8s. The pattern flow follows a compressed format structure common in product hero ads.

What platform is this DrinkLMNT ad running on? This product hero ad is running on facebook. The health & supplements vertical typically sees strong performance on this platform for product hero creative structures.

What makes this different from other health & supplements ads? Most health & supplements ads lean on generic format templates. DrinkLMNT's version uses a distinct Curiosity Spike hook structure paired with Closure Delivery — a combination that over-indexes in high-performing health & supplements creative.