ArcAds Generates AI Talking Heads.
Heista Gives You the Proven Formula First.
ArcAds generates AI talking head videos from scripts you provide — but what script do you feed it? The fastest-scaling D2C brands don't start from scratch. They decode a winning ad, generate scripts at volume from the proven formula loaded with their brand intelligence, test with AI talking heads, find the winner, then brief real creators. Heista's Ad Decoder gives you the decoded formula BEFORE you produce a single video.
Get StartedWhat ArcAds Does Well
ArcAds is a strong AI video production tool. Here is what it genuinely does well:
AI avatar video production
Generate realistic AI avatar videos without hiring creators or filming. Fast turnaround at scale.
Multiple avatar styles
Library of AI avatars with different demographics, styles, and presentation types.
Script-to-video pipeline
Paste a script, select an avatar, and get a finished video. Streamlined production workflow.
Cost efficiency at scale
Significantly cheaper than hiring creators for high-volume testing. Produce dozens of variants quickly.
No creator management
Eliminates the logistics of booking, briefing, and managing content creators.
Production vs Intelligence
| Layer | ArcAds | Heista |
|---|---|---|
| AI talking head videos | ✓AI avatars deliver scripts on camera | ✗Not a video production tool |
| Decode winning ads | ✗Starts from blank script | ✓Decodes any winning ad into a proven formula |
| Formula-based scripts | ✗Requires you to write the script | ✓Generates scripts from decoded winning formulas |
| Brand intelligence | ✗No brand intelligence | ✓Buyer tensions, selling points, brand voice from URL |
| Volume script testing | ✗One script at a time | ✓Generate scripts at volume BEFORE production |
| Hook archetype intelligence | ✗No hook classification | ✓Hook types mapped with performance data |
| Creative diversity strategy | ✗Produces variants, not different concepts | ✓Generates from different psychological mechanisms |
| Creator briefs | ✗Replaces creators with AI | ✓Test with AI first, brief real creators with proven winners |
| Gap analysis | ✗No competitive analysis | ✓Shows what formulas are missing from your creative mix |
The Real Question: What Goes Into ArcAds?
ArcAds without Heista
You write a script from scratch or use ChatGPT. The script has no decoded formula underneath. No buyer tensions. No proven beat structure. No brand voice. ArcAds produces a professional-looking AI talking head video from a surface-level script. You spend money testing and hope something sticks.
ArcAds with Heista
You decode a winning ad with Heista's Ad Decoder. Your brand intelligence is loaded — buyer tensions, selling points, brand voice. The Creative Director generates scripts at volume from the proven formula. You test with ArcAds AI talking heads. Find the winner. Then brief real creators with the script that already proved itself.
The fastest D2C brands test with AI talking heads first, then brief real creators. Heista gives you the proven formula and scripts. ArcAds gives you the AI talking heads to test them.
Frequently Asked Questions
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