Ketone-IQ Ad Decoded — Direct Question Hook Analysis (33s)

Ketone-IQ's talking head solo ad is a 33-second health & supplements video creative decoded by Heista into 7 structural beats with 5 total cuts. Ketone-IQ's full brand intelligence

This leverages the Diagnostic Question principle by diagnosing a potential problem or behaviour the viewer might relate to, which triggers personal relevance. It also uses the Curiosity Gap by posing a question that creates an information void the viewer wants to fill. Together, these principles compel the viewer to stay engaged to resolve the cognitive tension caused by the unanswered question. Direct Question hook deep-dive

Beat 2 (0:00-0:03) — Direct Question Hook: This beat uses a direct, clear question: 'Why doesn't everybody do this?' This phrasing immediately engages the viewer by prompting them to consider a specific behaviour or action, creating a mental need to find the answer. It activates the viewer's problem-solving mindset and primes them to continue watching for the explanation.

Beat 3 (0:03-0:08) — Domain Framing: This beat uses metaphorical language like 'enhancing literally cellular respiration' and 'the core thing you're indirectly trying to get at' to frame the content within a biological or scientific domain. It positions the topic as fundamental and logical, helping the viewer conceptually orient the message within a specific field of understanding.

Beat 4 (0:08-0:12) — Resource Constraint: This beat uses the phrase 'I know. We're still early.' to acknowledge a limitation in timing or progress, subtly emphasizing that the viewer or situation is constrained by being at an early stage. This moment triggers the viewer's awareness of limited time or development, creating a sense of urgency or pressure to act or progress.

Beat 5 (0:12-0:19) — Expertise Claim: This beat uses a personal expertise claim by stating, 'I found ketosis first,' which positions the speaker as an early adopter and knowledgeable insider. The phrase 'I feel so lucky that I got into it like right before I found you guys' reinforces their advanced experience relative to others, signaling credibility and authority in the topic.

Beat 6 (0:19-0:26) — Function Demonstration: This beat uses a casual, relatable phrase 'take a little shot' followed by 'it's just instant. I'm there, I'm good. I'm locked in' to demonstrate the immediate effect of the action. It shows how a simple act leads to an instant mental state change, making the viewer understand the function of the action in real time.

Beat 7 (0:26-0:30) — The Easy Way: This beat uses a metaphorical comparison to a "video game potion" and a "cheat code" to frame the concept as a shortcut. The exact phrasing "It's like a video game potion. It is. It's kind of a cheat code. It's a shortcut." simplifies the idea, making it feel accessible and easy to grasp. This instantly signals to the viewer that the method or insight being presented is a faster, simpler way to achieve a goal.

Beat 8 (0:30-0:32) — Empowerment Close: This beat uses a simple, affirmative statement "It's helped me tremendously" to convey personal success and positive impact. It subtly reinforces the viewer's belief that the method or product being discussed is effective, encouraging them to feel capable and optimistic about their own potential results.

This ad activates Novelty Reward as its primary behavioral mission. The viewer experiences a rewarding sense of discovery and surprise that stimulates interest and engagement. Novelty Reward behavioral mission

Duration: 33 seconds. Beat count: 7. Total cuts: 5. Average beat duration: 4.7s. Average cut duration: 6.3s. Average visual energy: 3/10.

Why does this Ketone-IQ ad work? This Ketone-IQ talking head solo ad opens with a Direct Question hook that captures attention in the first 3 seconds. The psychological architecture activates Novelty Reward across 7 structural beats, each contributing a specific persuasion mechanism.

What hook does Ketone-IQ use in this ad? Ketone-IQ opens with a Direct Question hook. This leverages the Diagnostic Question principle by diagnosing a potential problem or behaviour the viewer might relate to, which triggers personal relevance. It also uses the Curiosity Gap by posing a question that creates an information void the viewer wants to fill. Together, these principles compel the viewer to stay engaged to resolve the cognitive tension caused by the unanswered question.

What psychology does this Ketone-IQ ad activate? This ad activates Novelty Reward as its primary behavioral mission. The viewer experiences a rewarding sense of discovery and surprise that stimulates interest and engagement.

How long is this Ketone-IQ ad and what's the structure? This ad runs 33 seconds with 7 structural beats and 5 cuts. Average cut duration is 6.3s. The pattern flow follows a full format structure common in talking head solo ads.

What platform is this Ketone-IQ ad running on? This talking head solo ad is running on facebook. The health & supplements vertical typically sees strong performance on this platform for talking head solo creative structures.

What makes this different from other health & supplements ads? Most health & supplements ads lean on generic format templates. Ketone-IQ's version uses a distinct Direct Question hook structure paired with Novelty Reward — a combination that over-indexes in high-performing health & supplements creative.