CalmifyDrink's talking head b-roll ad is a 15-second health & supplements video creative decoded by Heista into 1 structural beats with 8 total cuts. CalmifyDrink's full brand intelligence
PATTERNMAP™
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Ad Blueprint
Talking Head B-Roll
CategoryHealth Supplements
AngleOffer Urgency
NarrativeProblem First
IntentIdentity Resolution Hook
Hook Type
Curiosity Spike
15.2sDuration
8Shots
1.9sAvg Shot
Energy
Cut Points
2.1s3.2s4.9s6.7s8.8s10.7s12.8s
Psychology
Curiosity Gap
Behavioral ApproachDemand Generation Prime
Open Loop Tease
Information Withholding
Every winning ad has a formula. Heista decodes it in seconds.
CalmifyDrink Ad Decoded — Curiosity Spike Hook Analysis (15s)
CalmifyDrink's talking head b-roll ad is a 15-second health & supplements creative decoded by Heista into 1 structural beats. It opens with a Curiosity Spike hook — This leverages the Curiosity Spike by withholding the rest of the sentence after “you,” forcing the viewer to mentally fill in the blank. That information gap triggers the Zeigarnik effect (unfinished mental task), making it harder to disengage until the identity/promise is clarified. The psychological mission is Curiosity Gap: The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to. The ad has 8 cuts at an average of 1.9s per cut, with an average beat duration of 15.2s.
Key Takeaways
- Opens with a Curiosity Spike hook
- Activates Curiosity Gap psychology
- Part of CalmifyDrink's full ad strategy
- 8 cuts, averaging 1.9s per cut
Overview
Curiosity Spike Hook
This leverages the Curiosity Spike by withholding the rest of the sentence after “you,” forcing the viewer to mentally fill in the blank. That information gap triggers the Zeigarnik effect (unfinished mental task), making it harder to disengage until the identity/promise is clarified. Curiosity Spike hook deep-dive
Beat-by-Beat Breakdown
Beat 2 (0:00-0:15) — Curiosity Spike: The beat drops a single, incomplete word—"you"—creating an immediate information gap about who the video is about to address. In this moment, the viewer’s brain flags “someone is being targeted,” but the target isn’t specified yet, so they keep watching to resolve the missing reference.
Behavioral Psychology
This ad activates Curiosity Gap as its primary behavioral mission. The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to. Curiosity Gap behavioral mission
Structural Fingerprint
Duration: 15 seconds. Beat count: 1. Total cuts: 8. Average beat duration: 15.2s. Average cut duration: 1.9s. Average visual energy: 8/10.
Frequently Asked Questions
Why does this CalmifyDrink ad work? This CalmifyDrink talking head b-roll ad opens with a Curiosity Spike hook that captures attention in the first 3 seconds. The psychological architecture activates Curiosity Gap across 1 structural beats, each contributing a specific persuasion mechanism.
What hook does CalmifyDrink use in this ad? CalmifyDrink opens with a Curiosity Spike hook. This leverages the Curiosity Spike by withholding the rest of the sentence after “you,” forcing the viewer to mentally fill in the blank. That information gap triggers the Zeigarnik effect (unfinished mental task), making it harder to disengage until the identity/promise is clarified.
What psychology does this CalmifyDrink ad activate? This ad activates Curiosity Gap as its primary behavioral mission. The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to.
How long is this CalmifyDrink ad and what's the structure? This ad runs 15 seconds with 1 structural beats and 8 cuts. Average cut duration is 1.9s. The pattern flow follows a compressed format structure common in talking head b-roll ads.
What platform is this CalmifyDrink ad running on? This talking head b-roll ad is running on facebook. The health & supplements vertical typically sees strong performance on this platform for talking head b-roll creative structures.
What makes this different from other health & supplements ads? Most health & supplements ads lean on generic format templates. CalmifyDrink's version uses a distinct Curiosity Spike hook structure paired with Curiosity Gap — a combination that over-indexes in high-performing health & supplements creative.
