Bloom Nutrition's voiceover b-roll ad is a 7-second health & supplements video creative decoded by Heista into 1 structural beats with 1 total cuts. Bloom Nutrition's full brand intelligence
PATTERNMAP™
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Ad Blueprint
Voiceover B-Roll
CategoryHealth Supplements
AngleOffer Urgency
NarrativeProblem First
IntentIdentity Resolution Hook
Hook Type
Curiosity Spike
6.5sDuration
1Shots
7.0sAvg Shot
Energy
Psychology
Curiosity Gap
Behavioral ApproachDemand Generation Prime
Open Loop Tease
Information Withholding
Every winning ad has a formula. Heista decodes it in seconds.
Bloom Nutrition Ad Decoded — Curiosity Spike Hook Analysis (7s)
Bloom Nutrition's voiceover b-roll ad is a 7-second health & supplements creative decoded by Heista into 1 structural beats. It opens with a Curiosity Spike hook — This leverages Curiosity Spike by withholding the referent and next clause after “you,” so the viewer experiences a small but urgent uncertainty that demands closure. It also triggers Self-Referential Processing: the word “you” primes personal relevance, making the viewer more likely to keep watching to confirm whether the upcoming claim applies to them. The psychological mission is Curiosity Gap: The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to and what comes next. The ad has 1 cuts at an average of 7s per cut, with an average beat duration of 6.5s.
Key Takeaways
- Opens with a Curiosity Spike hook
- Activates Curiosity Gap psychology
- Part of Bloom Nutrition's full ad strategy
- 1 cuts, averaging 7s per cut
Overview
Curiosity Spike Hook
This leverages Curiosity Spike by withholding the referent and next clause after “you,” so the viewer experiences a small but urgent uncertainty that demands closure. It also triggers Self-Referential Processing: the word “you” primes personal relevance, making the viewer more likely to keep watching to confirm whether the upcoming claim applies to them. Curiosity Spike hook deep-dive
Beat-by-Beat Breakdown
Beat 2 (0:00-0:06) — Curiosity Spike: The beat drops a single, incomplete word—"you"—creating an immediate information gap about who the message is about and what will be said next. In this moment, the viewer’s brain flags “this is addressed to me/you” but withholds the rest, forcing continued attention to resolve the missing context.
Behavioral Psychology
This ad activates Curiosity Gap as its primary behavioral mission. The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to and what comes next. Curiosity Gap behavioral mission
Structural Fingerprint
Duration: 7 seconds. Beat count: 1. Total cuts: 1. Average beat duration: 6.5s. Average cut duration: 7s. Average visual energy: 2/10.
Frequently Asked Questions
Why does this Bloom Nutrition ad work? This Bloom Nutrition voiceover b-roll ad opens with a Curiosity Spike hook that captures attention in the first 3 seconds. The psychological architecture activates Curiosity Gap across 1 structural beats, each contributing a specific persuasion mechanism.
What hook does Bloom Nutrition use in this ad? Bloom Nutrition opens with a Curiosity Spike hook. This leverages Curiosity Spike by withholding the referent and next clause after “you,” so the viewer experiences a small but urgent uncertainty that demands closure. It also triggers Self-Referential Processing: the word “you” primes personal relevance, making the viewer more likely to keep watching to confirm whether the upcoming claim applies to them.
What psychology does this Bloom Nutrition ad activate? This ad activates Curiosity Gap as its primary behavioral mission. The viewer feels a small but persistent pull to keep watching to figure out what “you” refers to and what comes next.
How long is this Bloom Nutrition ad and what's the structure? This ad runs 7 seconds with 1 structural beats and 1 cuts. Average cut duration is 7s. The pattern flow follows a compressed format structure common in voiceover b-roll ads.
What platform is this Bloom Nutrition ad running on? This voiceover b-roll ad is running on facebook. The health & supplements vertical typically sees strong performance on this platform for voiceover b-roll creative structures.
What makes this different from other health & supplements ads? Most health & supplements ads lean on generic format templates. Bloom Nutrition's version uses a distinct Curiosity Spike hook structure paired with Curiosity Gap — a combination that over-indexes in high-performing health & supplements creative.
