Different mechanisms, not different hooks.
Andromeda needs 10-15 conceptually distinct creatives per campaign. Hook swaps aren’t enough — they share the same Entity ID. Heista gives you a library of proven psychological mechanisms, each decoded from real winning ads.
The Problem
You’re testing variations of the same structure.
Meta’s Andromeda algorithm assigns each ad an Entity ID based on visual and structural patterns. If your ads look similar, they compete against each other. You’re bidding against yourself.
Swapping hooks doesn’t solve this. You need different psychological mechanisms — loss aversion, novelty reward, identity threat, pattern interrupt — not just different opening lines on the same structure.
You spend hours on competitor research, presenting "creative strategy" based on intuition. What if every concept you presented was backed by a decoded, proven formula from a real winning ad?
How Heista Solves It
Systematic creative diversification.
Mechanism Library
Access decoded psychological mechanisms — loss aversion, social proof, novelty reward, authority transfer — each from a real winning ad.
Entity ID Diversity
Each mechanism creates structurally distinct creative. Different beat structures = different Entity IDs = no self-competition.
Evidence-Based Strategy
Present creative strategy backed by decoded formulas. "This ad ran 88 days using fear-to-hope psychology" beats "I think this could work."
Performance Intelligence
Brand reports show which psychological mechanisms dominate each vertical. Build strategy from pattern intelligence, not guesswork.
The Workflow
From gut instinct to systematic creative strategy.
Decode top performers
Pull the top 10 ads in your vertical. Decode each one. See which psychological mechanisms drive results.
Map the mechanism landscape
See which mechanisms are overused (loss aversion) and which are underexploited (pattern interrupt, novelty reward).
Generate diverse concepts
Create 10+ scripts from 10 different mechanisms. Each one structurally distinct. Each one gets its own Entity ID.
Present with evidence
Show your client or team exactly why each concept should work — because it’s built from a formula that already does.
The transformation.
Before Heista
Hook swaps
Same structure, different opening line. Same Entity ID.
Intuition-based pitches
"I think this could work" — no evidence.
Self-competition in auction
Structurally similar ads bidding against each other.
Hours of competitor research
Scrolling the Ad Library without systematic extraction.
With Heista
Mechanism diversity
Different psychological levers per concept.
Evidence-backed strategy
Every concept from a decoded, proven formula.
Unique Entity IDs
Structurally distinct creative that doesn’t self-compete.
30-second extraction
Systematic decoding replaces manual research.
Frequently asked questions
You don't need another platform.
You need every ad to start from a formula that already works.
Pick your Heists. Build the stack that gets you there.
Build Your Stack7-day free trial.