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JSHealth Vitamins Creative Intelligence Report — 20 Ads Decoded

JSHealth Vitamins

JSHealth Vitamins

Health & Supplements20 ads decoded
ThreadsFacebookInstagramMessenger
Benchmarked against 68 Health & Supplements advertisers
AG1 by Athletic Greens
Ancestral Supplements
Arrae
ATP Science
Biotiful Gut Health
Bloom Nutrition
Blume
Bulk Nutrients
+60
68 brands
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+5
20 ads decoded

Winning ads decoded from

AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
DrinkLMNT
DrinkLMNT
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Skratch Labs
Skratch Labs
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
DrinkLMNT
DrinkLMNT
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Skratch Labs
Skratch Labs
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
DrinkLMNT
DrinkLMNT
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Skratch Labs
Skratch Labs
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief
AG1 by Athletic Greens
AG1 by Athletic Greens
Ancestral Supplements
Ancestral Supplements
Arrae
Arrae
ATP Science
ATP Science
Biotiful Gut Health
Biotiful Gut Health
Bloom Nutrition
Bloom Nutrition
Blume
Blume
Bulk Nutrients
Bulk Nutrients
CalmifyDrink
CalmifyDrink
Clevr Blends
Clevr Blends
Dr. Hydrate
Dr. Hydrate
DrinkLMNT
DrinkLMNT
EHPlabs
EHPlabs
Elavate
Elavate
ELYTE Hydration Powder
ELYTE Hydration Powder
Emrald Labs
Emrald Labs
Equi London
Equi London
Everlab
Everlab
Evva
Evva
Feel
Feel
Free Soul
Free Soul
Gainful
Gainful
Goli
Goli
Grüns
Grüns
Honour Health
Honour Health
HUM Nutrition
HUM Nutrition
Humantra
Humantra
Hyro
Hyro
IM8 Health
IM8 Health
Jaim UGC
Jaim UGC
JSHealth Vitamins
JSHealth Vitamins
Ketone-IQ
Ketone-IQ
Kristen de Guzman
Kristen de Guzman
Little Spoon
Little Spoon
LVL UP Everyday Hydration
LVL UP Everyday Hydration
Magic Mind
Magic Mind
MaryRuth's
MaryRuth's
Micro Ingredients
Micro Ingredients
Mini + Me
Mini + Me
MUD\WTR
MUD\WTR
Naked Nutrition
Naked Nutrition
Needed.
Needed.
Nello
Nello
Nourished
Nourished
Nutrafol
Nutrafol
Primal Queen
Primal Queen
PuraU
PuraU
Push Gummies
Push Gummies
Rejuvia
Rejuvia
RYZE Superfoods
RYZE Superfoods
Salt Lab
Salt Lab
Skratch Labs
Skratch Labs
Snap Supplements
Snap Supplements
Sodii Hydration
Sodii Hydration
Spacegoods
Spacegoods
Sult
Sult
Switch Nutrition
Switch Nutrition
The Collagen Co.
The Collagen Co.
The Patch Remedy
The Patch Remedy
Transparent Labs
Transparent Labs
Triquetra Health
Triquetra Health
True Protein
True Protein
Vitable
Vitable
Vital Proteins
Vital Proteins
Voomie Supplements
Voomie Supplements
Walmart Canada
Walmart Canada
Wild Nutrition
Wild Nutrition
ZŌK Relief
ZŌK Relief

Heista decoded 20
of your meta ads.

We found 19 conversion gaps where your competitors are converting buyers you're not.

Talking Head B-Roll

Talking Head B-Roll

42s6 beats145d
Hook: Diagnostic QuestionCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapAuthority Setup
Talking Head Product

Talking Head Product

31s6 beats133d
Hook: Process TeaserCTA: PunchlineEmotional SpikeProcess-Mechanism AnticipationCuriosity GapSequence/Step-Fulfillment
Talking Head Product

Talking Head Product

49s7 beats133d
Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapProcess ExpectancySpecificity Bias
Talking Head Solo

Talking Head Solo

46s7 beats117d
Hook: Open Loop StatementCTA: RedirectCompetence RestorationOpen LoopInformation GapCompletion Bias
Talking Head Product

Talking Head Product

21s5 beats112d
Hook: Story StartEmotional SpikeNarrative TransportationSelf-Disclosure CredibilityLoss-Recovery Framing
Talking Head Product

Talking Head Product

54s7 beats106d
Hook: Disruptive StatementCTA: RedirectCompetence RestorationDisruption of AutopilotHigh Salience ClaimEmotional Arousal Trigger
Talking Head Product

Talking Head Product

42s6 beats103d
Hook: Discovery MomentCTA: Open LoopStatus AssertionCuriosity GapDiscovery FramingRelatability Heuristic
Talking Head Product

Talking Head Product

43s6 beats98d
Hook: Story StartCTA: PunchlineThreat ReductionNarrative TransportationSocial LearningSpecificity Bias
Talking Head Product

Talking Head Product

65s6 beats90d
Hook: Discovery MomentSocial ValidationRecency/Immediacy BiasOutcome Certainty HeuristicAssumption Shift
Talking Head B-Roll

Talking Head B-Roll

66s6 beats89d
Hook: Data Point StartSocial ValidationSpecificity BiasAuthority TransferNarrative Proof
Talking Head Product

Talking Head Product

21s5 beats83d
Hook: Story StartCTA: Open LoopHope ProjectionNarrative TransportCause-Effect TrackingCuriosity Spike
Talking Head Product

Talking Head Product

36s4 beats78d
Hook: Data Point StartCTA: LessonCompetence RestorationSpecificity BiasQuantified Authority EffectOutcome Expectation
Talking Head Product

Talking Head Product

51s6 beats71d
Hook: Data Point StartThreat ReductionSpecificity BiasNarrative TransportationNovelty/Salience
Talking Head Product

Talking Head Product

34s6 beats58d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionContradiction HookCuriosity SpikeScene-Based Priming
Talking Head Product

Talking Head Product

23s5 beats40d
Hook: Parallel List OpenCTA: Direct CTALoss AversionCommitment EscalationCompleteness MotivationSpecificity Bias
Talking Head Product

Talking Head Product

54s7 beats40d
Hook: Open Loop StatementCTA: LessonLoss AversionOpen LoopSurprise EffectScarcity (Time-Pressure)
Founder To Camera

Founder To Camera

46s5 beats31d
Hook: Contradiction HookIdentity ConfirmationContradiction HookCognitive DissonanceConflict Arousal
Talking Head Product

Talking Head Product

28s6 beats22d
Hook: Past-Self OpenCTA: Soft CTASocial ValidationIdentification PrincipleEmpathySocial Proof
Talking Head B-Roll

Talking Head B-Roll

33s6 beats19d
Hook: Discovery MomentSocial ValidationDiscovery MomentConfirmation BiasSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

54s7 beats11d
Hook: ProvocationCTA: Soft CTASocial ValidationProvocationSurprise EffectSocial Proof
Talking Head B-Roll

Talking Head B-Roll

42s6 beats145d
Hook: Diagnostic QuestionCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapAuthority Setup
Talking Head Product

Talking Head Product

31s6 beats133d
Hook: Process TeaserCTA: PunchlineEmotional SpikeProcess-Mechanism AnticipationCuriosity GapSequence/Step-Fulfillment
Talking Head Product

Talking Head Product

49s7 beats133d
Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapProcess ExpectancySpecificity Bias
Talking Head Solo

Talking Head Solo

46s7 beats117d
Hook: Open Loop StatementCTA: RedirectCompetence RestorationOpen LoopInformation GapCompletion Bias
Talking Head Product

Talking Head Product

21s5 beats112d
Hook: Story StartEmotional SpikeNarrative TransportationSelf-Disclosure CredibilityLoss-Recovery Framing
Talking Head Product

Talking Head Product

54s7 beats106d
Hook: Disruptive StatementCTA: RedirectCompetence RestorationDisruption of AutopilotHigh Salience ClaimEmotional Arousal Trigger
Talking Head Product

Talking Head Product

42s6 beats103d
Hook: Discovery MomentCTA: Open LoopStatus AssertionCuriosity GapDiscovery FramingRelatability Heuristic
Talking Head Product

Talking Head Product

43s6 beats98d
Hook: Story StartCTA: PunchlineThreat ReductionNarrative TransportationSocial LearningSpecificity Bias
Talking Head Product

Talking Head Product

65s6 beats90d
Hook: Discovery MomentSocial ValidationRecency/Immediacy BiasOutcome Certainty HeuristicAssumption Shift
Talking Head B-Roll

Talking Head B-Roll

66s6 beats89d
Hook: Data Point StartSocial ValidationSpecificity BiasAuthority TransferNarrative Proof
Talking Head Product

Talking Head Product

21s5 beats83d
Hook: Story StartCTA: Open LoopHope ProjectionNarrative TransportCause-Effect TrackingCuriosity Spike
Talking Head Product

Talking Head Product

36s4 beats78d
Hook: Data Point StartCTA: LessonCompetence RestorationSpecificity BiasQuantified Authority EffectOutcome Expectation
Talking Head Product

Talking Head Product

51s6 beats71d
Hook: Data Point StartThreat ReductionSpecificity BiasNarrative TransportationNovelty/Salience
Talking Head Product

Talking Head Product

34s6 beats58d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionContradiction HookCuriosity SpikeScene-Based Priming
Talking Head Product

Talking Head Product

23s5 beats40d
Hook: Parallel List OpenCTA: Direct CTALoss AversionCommitment EscalationCompleteness MotivationSpecificity Bias
Talking Head Product

Talking Head Product

54s7 beats40d
Hook: Open Loop StatementCTA: LessonLoss AversionOpen LoopSurprise EffectScarcity (Time-Pressure)
Founder To Camera

Founder To Camera

46s5 beats31d
Hook: Contradiction HookIdentity ConfirmationContradiction HookCognitive DissonanceConflict Arousal
Talking Head Product

Talking Head Product

28s6 beats22d
Hook: Past-Self OpenCTA: Soft CTASocial ValidationIdentification PrincipleEmpathySocial Proof
Talking Head B-Roll

Talking Head B-Roll

33s6 beats19d
Hook: Discovery MomentSocial ValidationDiscovery MomentConfirmation BiasSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

54s7 beats11d
Hook: ProvocationCTA: Soft CTASocial ValidationProvocationSurprise EffectSocial Proof
Talking Head B-Roll

Talking Head B-Roll

42s6 beats145d
Hook: Diagnostic QuestionCTA: Soft CTASocial ValidationDiagnostic QuestionCuriosity GapAuthority Setup
Talking Head Product

Talking Head Product

31s6 beats133d
Hook: Process TeaserCTA: PunchlineEmotional SpikeProcess-Mechanism AnticipationCuriosity GapSequence/Step-Fulfillment
Talking Head Product

Talking Head Product

49s7 beats133d
Hook: Process TeaserCTA: PunchlineCompetence RestorationCuriosity GapProcess ExpectancySpecificity Bias
Talking Head Solo

Talking Head Solo

46s7 beats117d
Hook: Open Loop StatementCTA: RedirectCompetence RestorationOpen LoopInformation GapCompletion Bias
Talking Head Product

Talking Head Product

21s5 beats112d
Hook: Story StartEmotional SpikeNarrative TransportationSelf-Disclosure CredibilityLoss-Recovery Framing
Talking Head Product

Talking Head Product

54s7 beats106d
Hook: Disruptive StatementCTA: RedirectCompetence RestorationDisruption of AutopilotHigh Salience ClaimEmotional Arousal Trigger
Talking Head Product

Talking Head Product

42s6 beats103d
Hook: Discovery MomentCTA: Open LoopStatus AssertionCuriosity GapDiscovery FramingRelatability Heuristic
Talking Head Product

Talking Head Product

43s6 beats98d
Hook: Story StartCTA: PunchlineThreat ReductionNarrative TransportationSocial LearningSpecificity Bias
Talking Head Product

Talking Head Product

65s6 beats90d
Hook: Discovery MomentSocial ValidationRecency/Immediacy BiasOutcome Certainty HeuristicAssumption Shift
Talking Head B-Roll

Talking Head B-Roll

66s6 beats89d
Hook: Data Point StartSocial ValidationSpecificity BiasAuthority TransferNarrative Proof
Talking Head Product

Talking Head Product

21s5 beats83d
Hook: Story StartCTA: Open LoopHope ProjectionNarrative TransportCause-Effect TrackingCuriosity Spike
Talking Head Product

Talking Head Product

36s4 beats78d
Hook: Data Point StartCTA: LessonCompetence RestorationSpecificity BiasQuantified Authority EffectOutcome Expectation
Talking Head Product

Talking Head Product

51s6 beats71d
Hook: Data Point StartThreat ReductionSpecificity BiasNarrative TransportationNovelty/Salience
Talking Head Product

Talking Head Product

34s6 beats58d
Hook: Curiosity SpikeCTA: RedirectThreat ReductionContradiction HookCuriosity SpikeScene-Based Priming
Talking Head Product

Talking Head Product

23s5 beats40d
Hook: Parallel List OpenCTA: Direct CTALoss AversionCommitment EscalationCompleteness MotivationSpecificity Bias
Talking Head Product

Talking Head Product

54s7 beats40d
Hook: Open Loop StatementCTA: LessonLoss AversionOpen LoopSurprise EffectScarcity (Time-Pressure)
Founder To Camera

Founder To Camera

46s5 beats31d
Hook: Contradiction HookIdentity ConfirmationContradiction HookCognitive DissonanceConflict Arousal
Talking Head Product

Talking Head Product

28s6 beats22d
Hook: Past-Self OpenCTA: Soft CTASocial ValidationIdentification PrincipleEmpathySocial Proof
Talking Head B-Roll

Talking Head B-Roll

33s6 beats19d
Hook: Discovery MomentSocial ValidationDiscovery MomentConfirmation BiasSpecificity Bias
Talking Head B-Roll

Talking Head B-Roll

54s7 beats11d
Hook: ProvocationCTA: Soft CTASocial ValidationProvocationSurprise EffectSocial Proof
Creative Intelligence Report

JSHealth Vitamins' ads lean on Provocation hooks and Social Validation, with 100% of ads closing on a Soft CTA.

Heista identified 19 untapped opportunities across hooks, formats, psychology, and closing.

Your category is reaching buyers you're not.

JSHealth Vitamins Creative Playbook

What winning ads look like

Ad Format
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+10
70%Talking Head Product
Talking Head Product70%
Talking Head B-Roll20%
Founder To Camera5%
Talking Head Solo5%
Hook
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
15%Story Start
Story Start15%
Data Point Start15%
Discovery Moment15%
Process Teaser10%
Open Loop Statement10%

How JSHealth Vitamins Sells

The strategy behind the pitch

Marketing Angle
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+3
35%Social Proof Results
Social Proof Results35%
How To Tutorial20%
Problem Solution20%
Offer Urgency10%
Origin Story5%

How JSHealth Vitamins Closes

What drives the purchase

Buying Trigger
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+2
30%Social Validation
Social Validation30%
Competence Restoration20%
Threat Reduction15%
Loss Aversion10%
Emotional Spike10%
CTAs
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
15%Soft CTA
Soft CTA15%
Punchline15%
Redirect15%
Open Loop10%
Lesson10%

JSHealth Vitamins Ad Formula

The production blueprint

JSHealth Vitamins Creative Playbook

Inside your ads. Decoded.

JSHealth Vitamins HOOKS
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
Story Start
15%of openings
Story Start
15%
Data Point Start
15%
Discovery Moment
15%
Process Teaser
10%
Open Loop Statement
10%
JSHealth Vitamins FORMATS
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+10
Talking Head Product
70%of all ads
Talking Head Product
70%
Talking Head B-Roll
20%
Founder To Camera
5%
Talking Head Solo
5%
JSHealth Vitamins PSYCHOLOGY
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
+2
Social Validation
30%of all ads
Social Validation
30%
Competence Restoration
20%
Threat Reduction
15%
Loss Aversion
10%
Emotional Spike
10%
JSHealth Vitamins CTAs
JSHealth Vitamins
JSHealth Vitamins
JSHealth Vitamins
Soft CTA
15%of closings
Soft CTA
15%
Punchline
15%
Redirect
15%
Open Loop
10%
Lesson
10%
Ad formulas your category is scaling with

19 winning ad formulas
JSHealth Vitamins could be using.

JSHealth Vitamins HOOKS
5New entry points to test

Provocation hooks dominate at 20%. You're missing Curiosity Spike at 11%.

Provocation hooks dominate your strategy at 20%. Curiosity Spike hooks, which open with an intriguing question, run at 11% across the category but don't appear in your decoded ads. Identity Hook (personal values content) is at 8% category-wide and also missing. Each missing hook is an audience segment that never sees your ads.

Hook Gaps
Curiosity SpikeUnderused
Cat 12%You 5%
Contradiction HookUnderused
Cat 9%You 5%
Contrast SetupUntapped
Cat 8%You 0%
Tribe Call-outUntapped
Cat 5%You 0%
Direct Question HookUntapped
Cat 5%You 0%
JSHealth Vitamins FORMATS
4Format expansion opportunities

60% of your ads use Talking Head B-Roll. You're missing Voiceover B-Roll at 11%.

Talking Head B-Roll dominates your formats at 60%. Missing formats like Voiceover B-Roll, which runs at 11% across the category, didn't appear in your decoded sample. Different formats reach different types of buyers. Each missing format is a buyer type that competitors are reaching and you're not.

Format Gaps
Talking Head B-RollUnderused
Cat 24%You 20%
Voiceover B-RollUntapped
Cat 18%You 0%
LifestyleUntapped
Cat 5%You 0%
Product DemoUntapped
Cat 5%You 0%
JSHealth Vitamins PSYCHOLOGY
5Untapped buyer triggers

Social Validation drives 80% of your psychology. You're missing Competence Restoration at 35%.

Social Validation at 80% drives your psychology mix. Competence Restoration (empowerment messaging) runs at 35% in the category but is absent in your sample. Each psychological trigger reaches a fundamentally different buyer. Missing triggers mean entire buyer conversations you're not having while competitors are.

Psychology Gaps
Problem SolutionUnderused
Cat 39%You 20%
Loss AversionUnderused
Cat 24%You 10%
Competence RestorationUnderused
Cat 24%You 20%
Offer UrgencyUnderused
Cat 13%You 10%
Specificity BiasUnderused
Cat 9%You 6%
JSHealth Vitamins CTAs
5Conversion gaps

100% of your ads close with Soft CTA. You're not using Direct CTA at 26%.

Soft CTA at 100% closes all your ads. Direct CTA runs at 26% across the category but is missing in your sample. That's the buyer who needs a clear directive, and you're not addressing them. The close is the last thing a viewer sees before deciding. Missing CTA styles mean missing the buyers whose decision-making doesn't match your current approach.

CTA Gaps
Soft CTAUnderused
Cat 28%You 21%
Direct CTAUnderused
Cat 20%You 7%
Try This TodayUntapped
Cat 6%You 0%
Offer TeaseUntapped
Cat 4%You 0%
End Frame UsageUnderused
Cat 4000%You 1500%
The Hidden Ad Formula

Your ad scaled for 90 days.
Here’s why.

Live interactive formula decode

6 beats. 65 seconds. Discovery Moment hook. Social Validation psychology.

This is what worked. Now scale it.

Generate Winning Variations

Every winning ad
has a formula.

Your ads. Built from what's already winning.

Health & Supplements Winning Formula

Decoded from 68 Health & Supplements brands · · 6 beats is the winning structure ·  · 2.7 cuts/beat
AG1 by Athletic Greens
Ancestral Supplements
Arrae
ATP Science
Biotiful Gut Health
Bloom Nutrition
Blume
Bulk Nutrients
+60
Start of adEnd of ad
Curiosity Spike
15%
7s
Relatability Setup
17%
8s
Surface Problem
13%
6s
Feature Breakdown
19%
9s
Safety Assurance
14%
6s
The Easy Way
12%
6s
Soft CTA
11%
5s
Curiosity Spike15%
Relatability Setup17%
Surface Problem13%
Feature Breakdown19%
Safety Assurance14%
The Easy Way12%
Soft CTA11%
Ad Structure
47sDuration
6Beats
16Cuts/Ad
Hook Metrics
2.5sDuration
5.5Energy
3.3Shots
The old way

You’re already doing this.

Watched the competitor ad scaling to $50K/day.
Saved the TikTok that sold out the product.
Told your team “make something like this.”
Sent your creator a product and a one-line brief.
Launched 30 videos. 80% died in 48 hours.

But you could never see
why it actually works.

The Heista way

Now there’s
Heista.

Decode any ad. See the formula underneath.
Extract the hook, the psychology, the beat structure.
Generate ads based on winning formulas. For your brand.
Brief creators with the winning formula.
Scale creative volume on what already wins.

Not inspiration. Not guesswork.
The formula, decoded.

What happens next

What you do with this

The intelligence above is just the start.
Here is what happens next.

DECODE01

Turn any winning ad into your next one

Your ads. Their ads. The top ads in your category. Decode any of them. Run them as yours.

CREATE02

Scale creative volume based on proven formulas

Pick an ad. Load your brand. Turn proven formulas into ads ready to ship.

SHIP03

Creator briefs your team can shoot today

One shareable link. Shot-by-shot direction. The formula baked in.

Upgrade your ads

The Cost of Guessing

What is guessing
costing you?

Average monthly ad spend$15,000
Creative failure rate80%
Monthly spend on creative that dies in 48 hours$12,000
Annual waste$144,000
Agency creative retainer (if you have one)$5,000–$20,000/mo
Time per creative batch3 weeks

Creatives built on winning formulas.

Every day you're guessing is a day your competitors are scaling
on formulas you're not running.

The brands scaling in
Health & Supplements aren’t making better ads.

They’re decoding what already works, then shipping more winning creative, faster, with the formula already proven.

Get My Winning Formula→
Heista Video Ad Library

Visual DNA

Aggregated visual characteristics from 20 ads.

Framing
medium close-up
110
picture in picture
11
close-up product
7
close-up face
5
split screen
3
side by side comparison
3
mirror shot
2
two shot
1
Camera Movement
static locked
68
static handheld
65
subtle handheld
12
tilt down
1
Color & Mood
neutral palette
47
pink dominant
38
clean white minimal
35
red energy
9
bright and saturated
8
natural green
5
cool clinical white
3
warm earth tones
1
Lighting
cool daylight
75
bathroom vanity
25
soft window light
20
ring light frontal
13
kitchen bright
8
harsh direct sun
4
overhead fluorescent
1

Every year brands spend billions producing ads. And every year 70–90% of them fail. Not because the brands aren't smart. Not because the budgets aren't big enough. But because the formula behind every winning ad has always been invisible — even to the people who made them.

Heista makes it visible.

Heista is the first platform that makes the formula inside any winning ad completely visible. The hook. The psychology. The beat structure. The exact mechanism that made someone stop scrolling and buy. Visible. In seconds.

And then it rebuilds that formula for your brand. In minutes.

We're not making ads faster.
We're making the invisible visible.
For the first time.

Frequently Asked Questions

1

How were JSHealth Vitamins's ads decoded?

Heista decoded 20 of JSHealth Vitamins's high-performing video ads into their structural formulas. Not summaries. The actual beat-by-beat architecture: hook type, psychological mechanism, visual cuts, and timing. The same intelligence a $120K/year creative strategist would extract, done in 30 seconds per ad.

2

What hook types does JSHealth Vitamins use in these ads?

Their most-used hooks are Story Start, Data Point Start, Discovery Moment. But the real insight is which hooks are scaling. This report shows hook performance by ad lifespan across the decoded sample, so you can see which openers run for weeks vs. which burn out in days.

3

How does JSHealth Vitamins compare to other Health & Supplements advertisers?

Based on the ads decoded in this report, you can see where JSHealth Vitamins over- or under-indexes on hook types, psychology usage, format mix, and beat count relative to other Health & Supplements brands Heista has analyzed. These structural patterns reveal what JSHealth Vitamins is doing differently.

4

Can I use JSHealth Vitamins's ad formulas for my own brand?

That's the point. Every decoded ad produces a reusable formula: the beat structure, the psychology, the hook pattern. Sign up for Heista to load your brand, generate ready-to-shoot scripts built on JSHealth Vitamins's proven formulas, and brief creators with shot-by-shot specs and visual direction. Same winning architecture. Your brand's voice, product, and messaging.

5

How often is JSHealth Vitamins's creative intelligence updated?

This report snapshots JSHealth Vitamins's currently live Meta and TikTok ads. Heista re-decodes the brand whenever new ads are detected in the public ad libraries. The "Last updated" date on this page reflects the most recent refresh of the structural intelligence from newly-decoded creatives.

6

What's the difference between this and Foreplay or MagicBrief?

Foreplay and MagicBrief show you the ad. Heista shows you the formula — the beat-by-beat psychological architecture that made it work. Hook type, psychology mechanism, scaling curve, visual DNA. Then it rebuilds that exact structure for your brand in minutes. Swipe files don't do that. You can't paste a swipe into your brief.

7

Can I decode my own brand's ads the same way JSHealth Vitamins's are decoded here?

Yes. Sign up for Heista, paste any ad URL or brand handle, and get the same structural decode: hook type, psychology, beat architecture, visual DNA, and ready-to-run scripts built on your own winning formulas. The same intelligence that produced this JSHealth Vitamins report is available for any brand.

8

Where does Heista source JSHealth Vitamins's ads from?

Heista sources live-running video ads from Meta Ad Library and TikTok Creative Center — the same public ad libraries competitive teams monitor. Each ad is then reverse-engineered into its structural formula by Heista's multi-agent decode pipeline. No scraping, no private data.

Last updated Jul 30, 2026

JSHealth Vitamins runs 20 video ads decoded by Heista into their structural formulas — hook type, psychological mechanism, beat architecture, and visual DNA. Category: Health & Supplements.

  • —Ads analyzed: 20 live-running creatives reverse-engineered into repeatable formulas
  • —Top hooks: Story Start, Data Point Start, Discovery Moment
  • —Vertical: Health & Supplements
  • —Avg beat count: 6.0 beats per ad over 42s

JSHealth Vitamins — Your ads. Built from what's already winning.

Upgrade Your Ads. Start For Free.