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Heista decoded 1 automotive video ads and mapped their beat structure. Delivery dominates at 22.1% of total ad time. Here's the full structural breakdown with beat subtypes and efficiency data.
How automotive ads distribute time across the 7-beat structure, compared to the cross-category average.
Automotive
Cross-Category Avg
Compares automotive time-per-beat against the cross-category average. Above 1.0 means automotive ads spend more time on that beat. Below 1.0 means less.
31s
Avg Duration
6
Avg Beats per Ad
The most common beat subtypes in 1 decoded automotive ads, showing which psychological mechanisms this vertical relies on.
Activates the amygdala through emotional charge. Strong reactions, even negative ones, override the impulse to scroll.
Every beat in this data was extracted from a real ad.
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